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Applying Business Logic to Philanthropy: Adream Foundation

by Zhu Rui, Cui Huanping, Zhu Yunhai, | Mar. 30 2020

Structured like a business and operated on commercial lines, Adream is powered by the language of efficiency, and the use.

Going Global

by Mark Andrews | Mar. 19 2020

China’s national sportswear champion, Anta, has set its sights on becoming the country’s new market leader. Will it.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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Water Sustainability, Disaster Relief and Business Ethics: Coca-Cola China’s Sustainability Officer Talks CSR

“Sustainability is one of those issues that I am very passionate in, it is linked to my beliefs,” says Zhang.

by Neelima Mahajan | Oct. 5 2016

Dorie Clark on Defining Your Personal Brand

With new innovations taking place every day, we have entered an era where industries and companies are increasingly at risk.

by Bennett Voyles | Sep. 19 2016

Keep Your Customers Happy but Disorganized to Prevent Buyer Power

As a seller, you may often encounter a situation like this: your customers gather and discuss the product they want.

by Brian Viard | Sep. 14 2016

VANCL: China’s Clothing Giant Stumbles Back From the Brink

China’s apparel market is now one of the fastest growing markets in the world. Euromonitor statistics show many foreign.

by Deng Yuanyuan | Sep. 12 2016

Build Your Career and Build Your Personal Brand

In today’s busy workplaces people have bigger departments, more turnover, and operate in an environment of continuous change, which.

by Bennett Voyles | Aug. 31 2016

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

How to Create Your Product Differentiation Strategy

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

by Bennett Voyles | Aug. 24 2016

New regulations may hit Didi-Uber and give Yidao Yongche a chance: an interview with Yidao’s CEO

Yidao Yongche was the first car-hailing business in China. At first, the company was badly affected by opposition from.

by Liu Sha and Deng Yuanyuan | Aug. 22 2016

SkyTran CEO Jerry Sanders: Future Transportation Will Be Elevated

Traffic in major cities around the world is deteriorating. Jerry Sanders, CEO of SkyTran, believes that the solution lies above.

by Liu Sha and Deng Yuanyuan | Aug. 10 2016

Interview with Robert Tercek on Vaporization, a Software-Defined Society

When was the last time you listened to music on an actual CD? Or read the day’s headlines in.

by Neelima Mahajan | Aug. 8 2016

Dan Ariely’s Advice for Decision Making: Understanding our Minds

We make decisions every day. Most of them are small: Should I buy that shirt? Others demand more thought: Is.

by Tom Nunlist | Aug. 1 2016

The Way to Win Market Competition Now

In recent years, globalization has lifted billions of people out of poverty and created vast wealth, but has also spawned.

by Bennett Voyles | Jul. 20 2016

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