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Design and Business: The Future of Design Thinking

by Bennett Voyles | May. 17 2016

A number of businesses have made remarkable gains by integrating design thinking into their development process—not the least of.

Jeanne Liedtka On How to Think Like a Designer

by Bennett Voyles | May. 10 2016

Once upon a time, designers were considered a fairly rarified breed in the corporate world—people with more interesting hair.

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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The New Big Spenders

Luxury brands change tactics to drive sales in tier-two and tier-three cities   Just a decade ago, Jiefangbei.

by Matthew Jukes and Yan Ruiying | Nov. 16 2012

The High Growth Conundrum: Building the Right Culture

In a high-growth environment, building the right culture is tougher than you think. The third article in our series.

by Bennett Voyles | Nov. 12 2012

China’s Craigslist Wannabes

Three erstwhile copycats innovate through trial and error, to fight the fierce war over online classifieds market A few years.

by Yan Ruiying and Wang Fanfan | Nov. 12 2012

Taking the Hard Road: Chinese automaker BYD tries to innovate

  Chinese car maker BYD is finding it tough to shift from imitation to innovation. It used to take a.

by Bradley Gardner | Nov. 5 2012

The High-Growth Conundrum: Q&A with the ‘Growth Guy’, Verne Harnish

All over China, leaders of fast-growing companies are asking themselves: how can we grow as fast as we need.

by Bennett Voyles | Nov. 2 2012

What a Difference a Word Makes

Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.

by Brian Viard | Nov. 1 2012

The High Growth Conundrum: Winning the War for Talent

Editor’s Note: Even as the global economy slows down, some Chinese companies are grappling with a new reality.

by Bennett Voyles | Oct. 22 2012

China Markets its Marketing Strategy

  Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.

by AmbikaBehal | Oct. 22 2012

Interview with Johnny Kwan, Chairman, BASF Greater China – II

Chemical companies often run the risk of being associated with environmental degradation and pollution. BASF is conscious of such concerns.

by Carol Wang | Oct. 22 2012

John Little: The man behind marketing science

John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.

by zhangkaifu | Oct. 19 2012

No Silver Bullet: Tapping China’s Elder-Care Segment

Thanks to the changing population demographics in China, the aging market has become a huge business opportunity. But tapping it.

by LiXiaoshu | Oct. 16 2012

The Thinker Interview: Marshall Goldsmith

Marshall Goldsmith’s brand of leadership appeals to everyone – from Fortune 500 CEOs to the lay man. What.

by Neelima | Sep. 30 2012

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