Best Practice


Design and Business: The Future of Design Thinking
| May. 17 2016
A number of businesses have made remarkable gains by integrating design thinking into their development process—not the least of.


Jeanne Liedtka On How to Think Like a Designer
| May. 10 2016
Once upon a time, designers were considered a fairly rarified breed in the corporate world—people with more interesting hair.
The New Big Spenders
Luxury brands change tactics to drive sales in tier-two and tier-three cities Just a decade ago, Jiefangbei.


| Nov. 16 2012
The High Growth Conundrum: Building the Right Culture
In a high-growth environment, building the right culture is tougher than you think. The third article in our series.


| Nov. 12 2012
China’s Craigslist Wannabes
Three erstwhile copycats innovate through trial and error, to fight the fierce war over online classifieds market A few years.


| Nov. 12 2012
Taking the Hard Road: Chinese automaker BYD tries to innovate
Chinese car maker BYD is finding it tough to shift from imitation to innovation. It used to take a.


| Nov. 5 2012
The High-Growth Conundrum: Q&A with the ‘Growth Guy’, Verne Harnish
All over China, leaders of fast-growing companies are asking themselves: how can we grow as fast as we need.


| Nov. 2 2012
What a Difference a Word Makes
Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.


| Nov. 1 2012
The High Growth Conundrum: Winning the War for Talent
Editor’s Note: Even as the global economy slows down, some Chinese companies are grappling with a new reality.


| Oct. 22 2012
China Markets its Marketing Strategy
Chinese brands are out to sell themselves to the world, but why, and how? It’s August 2012.


| Oct. 22 2012
Interview with Johnny Kwan, Chairman, BASF Greater China – II
Chemical companies often run the risk of being associated with environmental degradation and pollution. BASF is conscious of such concerns.


| Oct. 22 2012
John Little: The man behind marketing science
John Little, the Founding Father of Marketing Science, on how the discipline has evolved John Little, Institute Professor of Management.
| Oct. 19 2012
No Silver Bullet: Tapping China’s Elder-Care Segment
Thanks to the changing population demographics in China, the aging market has become a huge business opportunity. But tapping it.
| Oct. 16 2012
The Thinker Interview: Marshall Goldsmith
Marshall Goldsmith’s brand of leadership appeals to everyone – from Fortune 500 CEOs to the lay man. What.


| Sep. 30 2012