Building a Brand Identity to Create a High-Value Company
| Aug. 29 2016
These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.
How to Create Your Product Differentiation Strategy
| Aug. 24 2016
Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.
CKGSB Knowledge is the school's quarterly English language publication.Read
CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?
You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY.
| Sep. 25 2013
All Hail Alibaba
Alibaba is eyeing expansion into new sectors and overseas, but will old tactics serve on new terrain? If Jack Ma.
| Sep. 24 2013
China’s innovation ability is massively underrated
Centuries ago, China was known as a greater inventor, famous for the Big Four inventions: the compass, gunpowder, papermaking.
| Sep. 17 2013
Leaning in with Sheryl Sandberg
Sheryl Sandberg, the Chief Operating Officer of Facebook, wants to see more women in the corner office. Sheryl Sandberg, the.
| Sep. 12 2013
How Mobile E-Commerce is Reshaping China’s Retail Landscape
Mobile e-commerce is booming in China, so much so that traditional PC based e-commerce sites are feeling the.
| Sep. 11 2013
Technology trends that are Reshaping our World
When Karl Benz created the first vehicle powered by an internal combustion engine in 1886, little did he realize how.
| Sep. 10 2013
Sustainability and Inclusiveness Primer: Challenges of Impact Investing in China
Impact investing, or investments that try to create quantifiable positive social and environmental impact alongside a financial return to any.
| Sep. 9 2013
CSR Special: Cultural Diversity and CSR Standards
While international corporate social responsibility (CSR) platforms have provided companies a list of standards in economic, legal, ethical and philanthropic.
| Sep. 5 2013
CSR Special: The Seven Core Values of Global CSR Standards
The Financial Crisis of 2007-08 exposed one of the biggest failings of modern business: the lack of a moral.
| Sep. 3 2013
Foxconn Faces its Future
As one of the world’s largest employers and largest consumer electronics manufacturers, Foxconn has grown too big to.
| Aug. 29 2013
The Next Advertising Revolution
Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the.
| Aug. 27 2013
Global E-Commerce: China’s Jingdong Steps Out
Jingdong, China’s second-largest business-to-consumer (B2C) e-commerce site, recently went global. It debuted its English-language.
| Aug. 26 2013