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Building a Brand Identity to Create a High-Value Company

by Bennett Voyles | Aug. 29 2016

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

#Branding, #Competitive Advantage, #Shine and Rise series, #company culture

How to Create Your Product Differentiation Strategy

by Bennett Voyles | Aug. 24 2016

Between rapid technological change and global competition, it’s becoming harder for anyone selling a product or service to maintain.

#Shine and Rise series, #Branding, #Marketing

Knowledge Magazine

CKGSB Knowledge is the school's quarterly English language publication.

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#Alibaba, #Advertising, #Li Ning, #M&A, #Exports, #Slider

CKGSB Magazine September 2013 issue: Twin Trajectories: The End of Exports for China?

You are invited to download the September 2013 issue of CKGSB Magazine. It features articles and interviews like: COVER STORY.

by CKGSB Knowledge | Sep. 25 2013

#E-Commerce, #Alibaba, #Jingdong, #Alipay, #Slider, #Jack Ma, #Taobao

All Hail Alibaba

Alibaba is eyeing expansion into new sectors and overseas, but will old tactics serve on new terrain? If Jack Ma.

by Matthew Fulco | Sep. 24 2013

#Innovation, #Mobile Payments, #Slider

China’s innovation ability is massively underrated

  Centuries ago, China was known as a greater inventor, famous for the Big Four inventions: the compass, gunpowder, papermaking.

by Neelima Mahajan and Major Tian | Sep. 17 2013

#Facebook, #Sheryl Sandberg, #Slider

Leaning in with Sheryl Sandberg

Sheryl Sandberg, the Chief Operating Officer of Facebook, wants to see more women in the corner office. Sheryl Sandberg, the.

by Xin En Lee and Neelima Mahajan | Sep. 12 2013

#Taobao, #JD.com, #Mobile E-Commerce, #Slider

How Mobile E-Commerce is Reshaping China’s Retail Landscape

 Mobile e-commerce is booming in China, so much so that traditional PC based e-commerce sites are feeling the.

by Liang Wenze | Sep. 11 2013

#Technology, #3D Printing, #Genomics, #Slider

Technology trends that are Reshaping our World

When Karl Benz created the first vehicle powered by an internal combustion engine in 1886, little did he realize how.

by Neelima Mahajan and Major Tian | Sep. 10 2013

#Impact Investing, #Vanke, #Sustainability and Inclusiveness Primer

Sustainability and Inclusiveness Primer: Challenges of Impact Investing in China

Impact investing, or investments that try to create quantifiable positive social and environmental impact alongside a financial return to any.

by Anson Wong | Sep. 9 2013

#Corporate Social responsibility, #CSR, #Slider

CSR Special: Cultural Diversity and CSR Standards

While international corporate social responsibility (CSR) platforms have provided companies a list of standards in economic, legal, ethical and philanthropic.

by CKGSB Knowledge | Sep. 5 2013

#Corporate Social responsibility, #Josef Wieland, #UN Global Compact

CSR Special: The Seven Core Values of Global CSR Standards

The Financial Crisis of 2007-08 exposed one of the biggest failings of modern business: the lack of a moral.

by CKGSB Knowledge | Sep. 3 2013

#Foxconn, #Apple, #Hon Hai, #Slider

Foxconn Faces its Future

As one of the world’s largest employers and largest consumer electronics manufacturers, Foxconn has grown too big to.

by Bennett Voyles | Aug. 29 2013

#Slider, #Tencent, #Mobile Advertising, #Cannes

The Next Advertising Revolution

Ten years ago, internet advertising was in its infancy. It has since spread like wildfire. Will the rise of the.

by Chen Xiaorui | Aug. 27 2013

#360buy.com, #Jingdong, #Slider, #JD.com, #Shi Tao

Global E-Commerce: China’s Jingdong Steps Out

Jingdong, China’s second-largest business-to-consumer (B2C) e-commerce site, recently went global. It debuted its English-language.

by Neelima Mahajan and Iris Mir | Aug. 26 2013

Understand China from the Inside

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