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Zhang Kaifu

How Amazon and eBay influence the purchase decision making process

As we buy online, little do we realize how online buying platforms such as e-commerce websites influence our purchase.

by Zhang Kaifu | Mar. 17 2014

How can Chinese Companies compete in Global Markets?

Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the.

by Zhang Kaifu | Aug. 7 2013

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