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Neelima

#Slider, #Marketing Mix, #Marketing Models, #Digital Marketing

The Thinker Interview with Philip Kotler, the Father of Marketing

An interview with Philip Kotler, the Father of Modern Marketing Philip Kotler, the S.C. Johnson & Son Distinguished Professor.

by Neelima | Oct. 8 2013

#Apple, #Innovation, #3M, #Slider, #Design Thinking, #P&G

Design Thinking Demystified: an Interview with Clark Kellogg

For the last few years, companies across the world have been obsessing over ‘design thinking’ to solve complex problems. Design.

by Neelima | Sep. 26 2013

#Urbanization, #Consumers, #Luxury Goods, #Lower-Tier Cities, #Slider, #Luxury Brands, #Kunal Sinha

China’s Luxury Market Grows in Lower-Tier Cities

Ogilvy & Mather Chief Knowledge Officer Kunal Sinha believes that China’s lower tier cities hold the key to the.

by Neelima | Jul. 10 2013

#Lower-Tier Cities, #Kunal Sinha, #Urbanization, #Slider

Lower-tier Cities: China’s Next Big Thing

Ogilvy & Mather’s Kunal Sinha believes that China’s lower-tier cities hold the key to the country’s.

by Neelima | Jul. 9 2013

#E.L. Rothschild, #Slider, #Lady Lynn Forester de Rothschild, #Foreign Direct Investment, #The Economist, #Weather Central, #CCTV, #FDI

Lady Lynn Forester de Rothschild on E.L. Rothschild’s investments

In 2003, Sir Evelyn de Rothschild and Lady Lynn Forester de Rothschild set up E.L. Rothschild LLC, a privately.

by Neelima | Jun. 26 2013

#Adam Smith, #JP Morgan, #American Dream, #Lady Lynn Forester de Rothschild, #CalPERs, #Larry Katz, #Slider, #Capitalism, #Milton Friedman, #Chinese Dream, #Ontario Teachers' Pension Plan, #E.L. Rothschild, #Rolls Royce, #Enron, #Rothschild, #Henry Jackson Initiative for Inclusive Capitalism, #The Wealth of Nations, #IBM, #IBM Supplier Connection, #Inclusive Capitalism

Lady Lynn Forester de Rothschild on Reinventing Capitalism

Lady Lynn Forester de Rothschild, CEO of E.L. Rothschild and Co-Chair of the Henry Jackson Initiative for Inclusive.

by Neelima | Jun. 25 2013

#Healthcare, #Sustainability, #Slider, #Organizational Culture, #Jeffrey Pfeffer, #human sustainability, #Organization behavior, #Triple Bottomline

The Thinker Interview: Jeffrey Pfeffer on Human Sustainability

    Organization behavior expert and Stanford Professor Jeffrey Pfeffer on the poor state of human sustainability in organizations In.

by Neelima | Apr. 5 2013

#Yandex, #Globalization, #Baidu, #Search Engines, #Google, #Internet Companies, #Slider, #Jennifer Li, #Robin Li

Growth Engine: China’s Search Giant Baidu

In a little over a decade since it came into being, China’s first homegrown search engine, Baidu, has become.

by Neelima | Mar. 12 2013

#Charity, ##Interview, ##Sir Tom Hunter, #Slider, #Clinton Foundation, #Philanthropy, #Venture Philanthropy

Sir Tom Hunter and his Idea of Venture Philanthropy

An interview with Sir Tom Hunter, noted entrepreneur, philanthropist and Scotland’s first billionaire. Sir Tom Hunter’s story is.

by Neelima | Feb. 4 2013

#Slider, #Chinese Luxury Brands, #Luxury Brands, #Louis Vuitton, #Vincent Bastien

Decoding Luxury Brand Management

What is luxury brand management all about? How do you define a luxury brand? Is it only about price? Or.

by Neelima | Jan. 7 2013

#Globalization, #Olympics, #Aigo, #Electronics, #Feng Jun, #Formula 1, #Sponsorship

Building the Aigo Brand: An Interview with Chairman and Founder Feng Jun

Feng Jun is a spirited entrepreneur. The Chairman and Founder of consumer electronics giant Aigo Digital Technology Co. Ltd., started.

by Neelima | Dec. 24 2012

#Gang Yu, #Yihaodian, #Virtual Supermarkets, #Retail, #E-Commerce in China

Yihaodian Chairman Gang Yu on Crafting a Sophisticated e-Commerce Strategy

Some time in the middle of last year, subway commuters in Beijing and Shanghai stumbled across an interesting experiment–the.

by Neelima | Nov. 27 2012

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