CKGSB website
Jen Swanson
#Public Relations, #Chinese Market, #Chinese Consumers, #McDonald's, #Crisis Management, #Slider, #Communication, #Social Media, #CCTV, #Media, #Food Safety
First Response: a Crisis Management Strategy for China
As technology and consumers mature, firms in China are finding that a crisis management strategy is a must-have.
| Feb. 9 2015