Machine Learning Shows Us the True Value of Data
Sun Baohong, Professor of Marketing at CKGSB, looks at the vital importance of machine learning to brand positioning and understanding.
| Oct. 29 2021
Companies of Tomorrow
CKGSB partnered with Mars Incorporated to address sustainability and the future of business Many people study how to do business.
| Nov. 9 2020
CKGSB Business Conditions Index for October 2018: Plunging Confidence
In October, the CKGSB Business Conditions Index (BCI) dropped slightly from the worst reading to date in September, from 41.
| Nov. 19 2018