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Machine Learning Shows Us the True Value of Data

Sun Baohong, Professor of Marketing at CKGSB, looks at the vital importance of machine learning to brand positioning and understanding.

by CKGSB | Oct. 29 2021

Companies of Tomorrow

CKGSB partnered with Mars Incorporated to address sustainability and the future of business Many people study how to do business.

by CKGSB | Nov. 9 2020

CKGSB Business Conditions Index for October 2018: Plunging Confidence

In October, the CKGSB Business Conditions Index (BCI) dropped slightly from the worst reading to date in September, from 41.

by CKGSB | Nov. 19 2018

Understand China from the Inside

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