CKGSB Publications
Chinese Companies’ New Playbook for Going Global
What does it now take for a Chinese company to build a business abroad rather than simply sell into it? This joint CKGSB–IE University report examines a new phase of Chinese globalization — from exporting products to exporting the capabilities behind them. Drawing on field research in Southeast Asia, it explores what separates the firms that build lasting businesses overseas from those that retreat.
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Brand Intelligence: Navigating the Transformation in the AI and Web3 Era
Who owns the relationship with your customer — you, or the platform you reach them through? In Brand Intelligence, CKGSB Professor Baohong Sun argues that brands have outsourced their most valuable asset: the ability to learn from their own users. She sets out how AI, first-party data and Web3 let companies rebuild that intelligence in-house, turning marketing into a system that compounds over time.
China in the New World
What role should China play in a global company's strategy? Not every company needs to be in China, but few can now afford to ignore it. In China in the New World, CKGSB Professor Edward Tse argues that China has become a source of innovation, technology, capital, business models and standards — not simply a market or a manufacturing base — and sets out what that shift means for companies everywhere.
Business for Good: The Power to Create Change
Can doing good also create business value? Doing good and doing well are not in tension — done right, they can reinforce each other. In Business for Good: The Power to Create Change, CKGSB Professor Rui (Juliet) Zhu and researcher Xin Li lay out a practical framework for integrating social value into the core of how a company competes — rather than treating it as something added at the edges.
SHE INNOVATES: Women Shaping China’s Digital Future
This report reveals how women leaders are reshaping China's digital economy, combining groundbreaking research on AI's impact on workplace mental health with compelling profiles of seven entrepreneurs who are building the future—from semiconductors to healthcare, data centers to AI marketplaces.
China’s Economic Influence in Africa: A Data-Driven Analysis
Cheung Kong Graduate School of Business (CKGSB), IE China Observatory, and IE Africa Program have launched a new report analyzing how African citizens perceive China’s growing economic presence across the continent.
China and the Global AI Race
This white paper shows how organizations can thrive by leveraging China's deep integration of artificial intelligence with its advanced manufacturing and data ecosystems. Understand the profound shifts happening in open-source AI, robotics, and leadership, and see how they are creating new models for global growth and innovation.
