Finding Growth Through Branding

From opportunistic growth to systematic growth, consumer brands enter a new era By LI Yang, Associate Professor of Marketing, Executive Academic Director for MBA Program and Executive Education Programs In the past two years, a slew of new domestic consumer brands has quickly become popular – like beverage brand, Genki Forest, oatmeal brand Wangbaobao, underwear …

Tag: Brands, Branding, Marketing, Global, Consumer

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