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Creative Content Manager

markerBeijing

If you are looking to work in an academic environment that is also fast-paced, innovative and entrepreneurial, where you can work with world-class faculty and learn the latest China insights from them, then CKGSB—China’s leading independent business school—is the place for you. At CKGSB, you will join a team of professional talents who are taking this successful business school global, and jointly produce creative and impactful English-language content that can effectively encapsulate CKGSB’s differentiations to our global audience.

To Apply: Please send your resume (CV) and a writing sample to Ms. Ira Zaka at irazaka@ckgsb.edu.cn. 

Job Description:

  • Create a detailed editorial plan and schedule for the school’s English-language content production (including identification of themes and milestones, frequency of articles and social media posts, etc.)
  • Write, edit and publish engaging posts for the school’s official account on social networks, including LinkedIn, Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Coordinate with internal teams to create promotional posts (e.g. for programs, events, etc.)
  • Run campaigns to boost brand awareness (like promotions and competitions)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates, etc.)
  • Arrange and conduct interviews with faculty, students and alumni on their research, expertise, businesses and/or personal journeys
  • Write articles that promote CKGSB and highlight its differentiations from other business schools in China and globally
  • Update content for the website, including program introductions, key sections (e.g. Alumni, Faculty), school news and events announcements
  • Proactively distribute news articles to media and partners worldwide for maximum exposure
  • Conduct research and analyses ofour competitors, with respect to their positioning on their own channels and their coverage in the media 

Qualifications:

  • Native English speaker or equivalent
  • 3-5 years ofexperience as a Social Media Copywriter, Communications Professional or Journalist
  • Bachelor’s degree, preferably in Marketing, Communications or a relevant field
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Ability to deliver creative digital content and identify trending topics around which to tailor articles  
  • Intermediate-level in writing and speaking Chineseis preferred
  • Excellent communication skills

For more information on CKGSB, please visit http://english.ckgsb.edu.cn/.

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