If you are looking to work in an academic environment that is also fast-paced, innovative and entrepreneurial, where you can work with world-class faculty and learn the latest China insights from them, then CKGSB—China’s leading independent business school—is the place for you. At CKGSB, you will join a team of professional talents who are taking this successful business school global, and jointly produce creative and impactful English-language content that can effectively encapsulate CKGSB’s differentiations to our global audience.
To Apply: Please send your resume (CV) and a writing sample to Ms. Ira Zaka at email@example.com.
Create a detailed editorial plan and schedule for the school’s English-language content production (including identification of themes and milestones, frequency of articles and social media posts, etc.)
Write, edit and publish engaging posts for the school’s official account on social networks, including LinkedIn, Facebook, Twitter and Instagram
Optimize social media posts (language, tone, message) based on our target audience’s behaviors
Coordinate with internal teams to create promotional posts (e.g. for programs, events, etc.)
Run campaigns to boost brand awareness (like promotions and competitions)
Track and report on social media insights (traffic, engagement, shares, conversion rates, etc.)
Arrange and conduct interviews with faculty, students and alumni on their research, expertise, businesses and/or personal journeys
Write articles that promote CKGSB and highlight its differentiations from other business schools in China and globally
Update content for the website, including program introductions, key sections (e.g. Alumni, Faculty), school news and events announcements
Proactively distribute news articles to media and partners worldwide for maximum exposure
Conduct research and analyses ofour competitors, with respect to their positioning on their own channels and their coverage in the media
Native English speaker or equivalent
3-5 years ofexperience as a Social Media Copywriter, Communications Professional or Journalist
Bachelor’s degree, preferably in Marketing, Communications or a relevant field
Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
Ability to deliver creative digital content and identify trending topics around which to tailor articles
Intermediate-level in writing and speaking Chineseis preferred
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