Find out which Chinese firms currently rank as among the most valuable by brand worth, and learn about the latest global marketing trends and best practices
Want to keep up with the latest developments in China’s economy, capital markets, and O2O trends? Join CKGSB & Fast Campus on Saturday March 19 in Seoul for an enlightening morning on the newest insights around China’s ever-changing economy. The lecture will feature CKGSB’s Dean’s Distinguished Chair Professor of Finance, Prof. LI Haitao.
Dr. Xiang Bing, Founding Dean of CKGSB and Professor of China Business and Globalization, will discuss the new models and strategies that Chinese companies have adopted in the context of globalization, plus an in-depth analysis of China’s paradigm-shifting new business models.
With the significant drop of the RMB against the US dollar, the equity market bubble and rising debt levels, doubts and anxiety are rising around China’s economic development and its implications globally. Join CKGSB Professor Li Wei at this Knowledge Series event to hear him discuss his Business Confidence Index (BCI) as he sheds light on China’s economic outlook.
Just ahead of International Women’s Day, a panel of highly-placed women executives will offer their best insights on the skills women need to succeed in environments where men still predominate in making decisions about career advancement. Panelists will discuss obstacles they faced at every phase of their careers and how they overcame the most obstinate challenges.
Join us as entrepreneur and big data marketing expert Alan Yan, whose company AdChina was acquired by Alibaba last year to bolster its US$10 billion big data marketing services business, shares his insights on entrepreneurial trends and mobile advertising in China from a returnee’s perspective. Mr. Yan specializes in the efficiency of mobile ads reaching their audiences and will share his thoughts on China's startup world and in-app advertising.
Join us for a discussion on how to navigate China's rollercoaster markets with Ms. LIU Ling, a Managing Director at New China Capital Management, the investment manager for the Cathay Funds (a series of China-focused private equity funds with total AUM of $800 million), who will share her expertise on investment strategies in China's volatile markets.
CKGSB is hosting ‘CKGSB New Year’s Seminar 2016’ with renowned business schools, IMD and aSSIST. In this seminar, CKGSB professors will share their findings on the current changes of China and will also give a detailed introduction about the ‘CKGSB-IMD Dual EMBA Program’ and the ‘CKGSB EMBA on China Business’.
Maekyung Economy, one of South Korea's most widely-read business magazines, published a case study article introducing Alibaba’s success story that focuses on Jack Ma’s strategies. Even during the time when Chinese business people were rarely using the Internet, Jack Ma saw the possibility of the business in 1990s. With investment from SoftBank, Alibaba grew up to defeat eBay with Taobao. An interview with Teng Bingsheng, Associate Dean for Asia and Europe and Professor of Strategic Management of CKGSB, was included in the article regarding the case of Alibaba. Associate Dean Teng was also introduced as a renowned expert in the field of Strategic Alliance.
Effectively reaching consumers is the heart of every company's marketing strategy. A long-popular marketing practice bases customers' candidacy for campaigns on their most recent, frequent or lucrative transactions. But research by professors at CKGSB and Carnegie Mellon's Tepper School of Business argues that companies can boost profit by embracing a data-driven, long-term view of the consumer.
This special event offers the chance to hear two CKGSB professors share their views on the rapid globalization of China and what that means for the rest of the world, as well as analysis of the latest trends in China’s booming e-commerce sector, plus an exciting opportunity to learn more about the CKGSB-IMD Dual EMBA program.
Highly anticipated mentorship program scheduled for kick-off in January.
