CKGSB Knowledge Series: Tap – Unlocking the Mobile Economy
2017-05-23  - New York

A CKGSB Knowledge Series Event in Partnership with NYU Stern


Tap: Unlocking the Mobile Economy


Dr. Anindya Ghose

Heinz Riehl Chair Professor of Business
Director Masters in Business Analytics Program

NYU Stern

moderated by

Dr. Sun Baohong

Dean’s Distinguished Chair Professor of Marketing
Associate Dean of CKGSB Americas
Director of the Customer Information Management Center


When: 6:00PM – 8:00PM Tuesday, May 23, 2017

Where: CKGSB New York Office

601 Lexington Avenue
14th Floor, Room M
New York, NY 10022

Join us for an engaging evening with NYU Stern Professor Anindya Ghose, who will discuss research and findings from his new book entitled Tap: Unlocking the Mobile Economy (MIT Press, April 17, 2017) during a “Fireside Chat” with CKGSB Professor Baohong Sun.

Together they will explore the intriguing and unexpected insights from Dr. Ghose’s extensive real-world research on the more than three trillion dollar mobile economy. 

Attendees will receive a copy of Tap: Unlocking the Mobile Economy, available for purchase on Amazon here.

Individual event is at a $30 fee; free for 2017 Knowledge Series Members. Event is free to credentialed media.

Space is limited. Please reserve your spot here.

6:00PM – 6:15PM Registration
6:15PM – 6:20PM Opening remarks by Mrs. Mary Wadsworth Darby, Chief Representative of CKGSB Americas
6:20PM – 7:10PM “Fireside Chat” on Tap: Unlocking the Mobile Economy with author Dr. Anindya Ghose, Heinz Riehl Chair Professor of Business and Director Masters in Business Analytics Program at NYU Stern, and Dr. Sun Baohong, Dean’s Distinguished Chair Professor of Marketing, Associate Dean of CKGSB Americas and Director of the Customer Information Management Center at CKGSB
7:10PM – 7:25PM Q&A
7:25PM – 7:30PM Closing remarks by Mr. Alan Chen, Director of CKGSB Americas


Dr. Anindya Ghose
Heinz Riehl Chair Professor of Business and Director Masters in Business Analytics Program, NYU Stern

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University’s Leonard N. Stern School of Business. He is the Director of the Center for Business Analytics at NYU Stern, and the co-Chair of the NYU-AIG Partnership on Innovation for Global Resilience. He is the NEC Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. He also serves as the main Scientific Advisor to 3TI China. He was recently named by Business Week as one of the “Top 40 Professors Under 40 Worldwide” and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems and Marketing academic disciplines in business schools globally.

He has consulted in various capacities for Berkeley Corporation, CBS, Dataxu, Facebook, NBC Universal, OneVest, Samsung, and 3TI China, and collaborated with Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Travelocity and many other leading Fortune 500 firms on realizing business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas. He has published more than 75 papers in premier scientific journals and peer reviewed conferences, and has given more than 200 talks internationally. He is a frequent keynote speaker in executive gatherings and thought leading events globally. His research has received 12 best paper awards and nominations. He is a winner of the NSF CAREER award and has been awarded 14 grants from Google, Microsoft and several other corporations.

His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He has worked on product reviews, reputation and rating systems, digital marketing, sponsored search advertising, wearable technologies, mobile commerce, mobile advertising, crowdfunding, and online markets. He also plays a senior advisory role to several start-ups in the Internet space. He has been interviewed and his research has been profiled numerous times in the BBC, Bloomberg TV, CNBC, China Daily, The Economist, Financial Times, Fox News, Forbes, Knowledge@Wharton, Korean Broadcasting News Company, Los Angeles Times, Marketplace Radio, MSNBC, National Public Radio, NBC, Newsweek, New York Times, New York Daily, NHK Japan Broadcasting, Reuters, Time Magazine, Washington Post, Wall Street Journal, Xinhua, and elsewhere. He teaches courses on social media, digital marketing, business analytics and IT strategy at the undergraduate, MBA, EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, and South Korea.

He is on the Research Council of the Wharton Customer Analytics Institute, a faculty affiliate with the Marketing Science Institute and the Sloan Center for Internet Retailing at the University of California, Riverside. He serves as an Associate Editor of Management Science and a Senior Editor of Information Systems Research. Before joining NYU Stern, Dr. Ghose worked in GlaxoSmithKline, as a Product Manager in HCL-Hewlett Packard, and as a Senior E-Business Consultant with IBM. He has a B. Tech in Engineering from the Regional Engineering College (NIT) in Jalandhar, and an M.B.A in Finance, Marketing and Systems from the Indian Institute of Management, Calcutta. He received his M.S. and Ph.D. from Carnegie Mellon University’s Tepper School of Business.

Dr. Sun Baohong
Dean’s Distinguished Chair Professor of Marketing, Associate Dean of CKGSB Americas and Director of the Customer Information Management Center, CKGSB

Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China.

Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.

Professor Sun is the recipient of numerous awards for research and teaching, including the 2008 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.

She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times,The Wall Street Journal, Time Magazine and Bloomberg, among others.


Alan Chen
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735

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