The Internet has become an essential tool for marketing executives globally, where brands that master digital channels are establishing a strong competitive advantage. Meanwhile, China has elevated the game by introducing and integrating the new concept of “Internet+”. As China enters a new digital economy, the government is determined to play a leading role in the information technology revolution. Against this backdrop, multinational and Chinese companies are still identifying the strategies, technologies and methods they need to succeed in this changing environment and whether these can be replicated in other markets.
To address these issues and share best practices, Cheung Kong Graduate School of Business and Millward Brown are co-hosting a forum on “Marketing Transformation in an Internet+ Age.”
At this forum, Millward Brown will also release its unique research results of Insights2020—on which CKGSB is a partner—offering data on marketing challenges, trends and opportunities in China and globally.
October 23, 2015
9:00 AM-12:00 PM
Venue: Grand Ballroom II + III, Second Floor, Grand Hyatt, Jin Mao Tower, 88 Century Boulevard, Pudong, Shanghai
|09:30-09:50||Keynote Speech by Zhu Rui, Associate Dean and Professor of Marketing, Cheung Kong Graduate School of Business|
|09:50-10:20||Insights2020—Pushing Forward Customer-Centered Growth
Marc de Swaan_Arons, CMO & Board member, Millward Brown Vermeer
|10:20-11:10||Panel 1: Marketing Changes in the Perspective of “Internet+”|
|11:10-12:00||Panel 2: Big Data Marketing: Today and Tomorrow|
Panelists confirmed from the following companies:
About the speakers:
Professor of Marketing
Associate Dean for Asia and Alumni Affairs
Co-director of the Branding Center
Cheung Kong Graduate School of Business
Zhu Rui (Juliet) is Professor of Marketing and Co-director of the Branding Center at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she was an Associate Professor of Marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from the University of Minnesota.
Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC, and Financial Times. Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA, and EMBA programs.
Marc de Swaan Arons
CMO & Executive Board Member
Marc is an acknowledged global marketing leadership thought-leader. He co-authored the 2014 Harvard Business Review article The Ultimate Marketing Machine and the best-selling marketing book THE GLOBAL BRAND CEO.
Marc acts as Chief Marketing Officer of Millward Brown Vermeer and works with many of the world’s most prominent CMO’s. He is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, Marketing Week and BrandWeek.