Entrepreneurial Trends in China’s Mobile Advertising – A Returnee’s Perspective
2016-02-29  - New York

A CKGSB Knowledge Series Event

Join us as entrepreneur and big data marketing expert Alan Yan shares his insights on entrepreneurial trends and mobile advertising in China from a returnee’s perspective. Mr. Yan is the founder of AdChina, acquired in 2015 by Alibaba to bolster its US$10 billion big data marketing services business. Mr. Yan specializes in the efficiency of mobile ads reaching their audiences. He will share his thoughts on China’s startup world and in-app advertising in this interactive session.

When: 5:30 p.m. to 7:00 p.m. Monday, February 29, 2016

Where: CKGSB New York Office
601 Lexington Ave., Floor 26
New York, NY 10022


5:30PM – 5:45PM Registration
5:45PM – 5:50PM Welcome Remarks by Mary Wadsworth Darby, Senior Director of CKGSB Americas
5:50PM – 6:40PM Discussion and Q&A with Alan Yan, Founder of AdChina, Leading Expert in Big Data Marketing Space
6:40PM – 6:45PM Closing Remarks by Alan Chen, Director of CKGSB Americas
6:45PM – 7:00PM Networking


Individual event is at a $30 fee – or, enroll first as a 2016 Knowledge Series Member to receive a tremendous value on admission to all 2016 Knowledge Series events. A special EARLYBIRD 20% discount is available through February 29, 2016! 


Alan Yan

Founder of AdChina, Leading Expert in Big Data Marketing Space

Description: https://gallery.mailchimp.com/06b35d81313d84ede248b6b8f/images/a63b4e4d-532c-42a4-b753-94e379223146.jpgMr. Alan Yan is an entrepreneur and leading expert in big data marketing space. Mr. Yan founded AdChina in 2007 and built the company into China’s leading big data marketing technology platform. In 2015 Alibaba acquired AdChina with an aim to make the AdChina platform a core part of the backbone of Alibaba’s US$10 billion big data marketing services business. Prior to AdChina, Mr. Yan worked at eBay in Silicon Valley. 

Mr. Yan holds an MBA degree from MIT and a Bachelor of Science degree from Ocean University of Qingdao.

Mr. Yan lives in Shanghai/San Francisco with his wife and four kids. 



Disseminating deep ideas for China success
Ideas are the currency of our age. And in an age when China’s global significance is growing, CKGSB Americas’ Knowledge Series is the U.S. and Americas executive’s go-to source for a stream of provocative notions that can beneficially affect the way he or she thinks about building and expanding a China business.
Held in our state-of-the-art New York learning center in the heart of one of the world’s great financial hubs, our Knowledge Series lectures and discussions are an opportunity to learn from the world’s brightest minds as they focus on the topics and trends that are most pertinent to your specific China business goals.
Among other themes, Knowledge Series events have examined China’s financial turbulence and what it means for investors; business to business buying: how it has changed, and how we need to change with it; solar power’s future in the U.S. and China; new consumption trends in China and their implication for companies in China’s global supplier network; doing business with a changing China; and where China is and where it is headed. 
Regardless of your China interest, Knowledge Series events are your gateway to acquiring critical insight on macro trends, emerging opportunities, collaboration and competition with Chinese companies, cross-cultural competencies and how to best position China within your own organization.
In an era when ideas matter, the CKGSB Americas Knowledge Series is the authoritative generator of China ideas.


Julie Zhu
Program Manager
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1-646-627-7729
Email: juliezhu@ckgsb.edu.cn

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