Details of Unique Program on China’s Future Revealed

March 14, 2016

CKGSB’s pioneering Understanding China’s Next Move course is back by popular demand, with this year’s program centering on the concept of innovation and entrepreneurship, areas that have become central to the government’s future strategy.

With a population of 1.3 billion, China has become the world’s second largest economy and is increasingly playing an influential role on the global stage. China’s development over the past three decades has been remarkable, providing valuable lessons for other countries seeking to emulate this success.

But what does the future hold? This is exactly what CKGSB’s Understanding China’s Next Move Program—to be held at the school’s Beijing campus on November 10–12, 2016—will reveal.

In the next 15 to 20 years, China is well-positioned to join the ranks of the world’s high-income countries. China’s policy makers are already focused on how to change the country’s growth strategy to respond to the new challenges that will come. Innovation and entrepreneurship have been highlighted in China’s 13th Five-Year Plan, with Chinese Premier Li Keqiang calling the role of mass entrepreneurship and innovation a “gold mine” when it comes to fostering a new engine of growth.

This is why the Understanding China’s Next Move Program will focus on the concepts and practice of innovation and entrepreneurship in China. CKGSB’s world-class faculty will explore the globalization of Chinese companies, science & technology innovation, and marketing innovation, while sharing first-hand innovation cases from Chinese companies with the class.

As Chinese companies have become increasingly competitive both domestically and globally, multinational companies (MNCs) have consistently reported that the speed of technology innovation has turned established business models upside down in China. Today, Chinese companies use digital media, big data and e-commerce in ways that mean they are not just competing with multinationals, but are even beating them at their own game. MNCs, meanwhile, are often struggling to compete with local competitors and increasingly demanding customers.

How has innovation changed the rules of the game in China? And how can MNCs take the commercial battle with their Chinese counterparts?

Join this program to find the answers to these questions and more. The program also offers a unique opportunity to network with both MNCs and Chinese companies’ senior executives.


The 2016 program, covering Innovation & Entrepreneurship in China, will help you understand:

  • How to leverage China’s opportunities in your company’s global strategy
  • How the innovation of Chinese companies is affecting your operations in, and with, China
  • How entrepreneurship and lean start-ups in China are creating new business opportunities
  • How key functional areas, such as global strategy, technological innovation and supply chain management, truly work in China
  • How to best succeed in the world’s most dynamic market


CKGSB faculty members who will contribute to the program include:

Founding Dean, Professor of Globalization and China Business


Juliet ZHU (Program Director)
Associate Dean of Asia and Alumni Affairs, Professor of Marketing, Co-director of the Branding Center

TENG Bingsheng
Associate Professor of Strategic Management, Associate Dean of CKGSB European Campus



Edwin KEH
CEO of the Hong Kong Research Institute of Textile and Apparel, Faculty at the Wharton School (University of Pennsylvania), Adjunct Professor of Operations (Hong Kong University of Science & Technology)

Date: November 10–12, 2016

Location: Beijing, China

To apply or learn more, click here

Contact: Ivan Tang (

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