COVID-19 has accelerated the need for digital transformation across industries. New business models and technologies, such as artificial intelligence, blockchain, and hyper-digital consumerism are emerging from the chaos.
Recognizing this, the Cheung Kong Graduate School of Business (CKGSB), has partnered with Emeritus, an online executive education provider with partnerships with leading global business schools such as Columbia Business School, MIT Sloan School of Management and Wharton, to create a program designed to help participants emerge as future-ready leaders, the COVID19-Driven Digitalization In Asia (CDDA) Program. Participants in this LIVE online program, which is themed around embracing business innovation during adversity, will learn how the pandemic is affecting consumer behaviours and explore the business models and platforms that will thrive in a post-COVID world.
The CDDA program taps into CKGSB’s world-class marketing and finance faculty, many of whom were tenured professors in US Business Schools before joining CKGSB fulltime. Thought leaders such as Prof Baohong Sun, former Chaired Professor at Carnegie Melon University, will be sharing her insights on e-commerce in China and the US. According to ZHOU Li, CDDA program director and Assistant Dean at CKGSB, “What we offer in the upcoming CDDA program is very unique as China is leading in many aspects of the digital economy such as e-commerce, AI business applications and digital currency etc. The development was supercharged by this COVID19 pandemic.” He adds, “We are very pleased to work with Emeritus and look forward to offering this valuable program to the executive learners on the Emeritus global platform, so as to help them better understand and capitalize on the most dynamic and innovative market in Asia and the world.”
CKGSB’s faculty are global researchers in various aspects of the digital economy. They have also been working closely with the businesses of our illustrious alumni to align academic theories with business best practices. Founded in 2002, CKGSB has become the school of choice for management training amongst China’s top business leaders, unicorn founders, and, as is increasingly the case, international elites. More than half of its 15,000 alumni are at the CEO or Chairman level. Collectively, CKGSB alumni lead one fourth of China’s 100 most valuable brands.
CKGSB is the first business school partner of Emeritus in the Greater China region. “We are excited to partner with CKGSB to market this program globally. As China is one of the first countries to emerge from the pandemic, there are many lessons that firms globally can learn from Chinese enterprise regarding how they digitally transformed to adopt to business under COVID – and thrived,” says Robert Hsiung, CEO, Emeritus China.
For more information and details on the CDDA program, visit:
About Emeritus (www.emeritus.org)
Emeritus offers professional education courses in collaboration with top-ranked universities: MIT, Columbia, Dartmouth, Wharton, UC Berkeley, Cambridge, London Business School and others. Using technology and curriculum innovation, Emeritus enables working professionals who cannot enrol in full-time courses to access a top-tier, affordable education that will give them the skills needed to be the business leaders of tomorrow. Emeritus’ global team includes 550+ employees located in Boston, Dubai, Mexico City, Mumbai, New Delhi, Shanghai and Singapore.