CKGSB Knowledge Series: Re-Thinking Big Data – Lessons from China
2016-10-11  - New York

A CKGSB Knowledge Series Event

Join us as Professor Li Yang, Assistant Professor of Marketing at CKGSB, shares fresh insights on big data marketing analytics from China. Hear his perspectives on pricing, consumer choice, competitive strategy and more. 

5:30PM – 6:00PM Registration
6:00PM – 6:05PM Opening remarks by Mary Wadsworth Darby, Chief Representative of CKGSB Americas
6:05PM – 7:00PM Knowledge sharing by Professor Li Yang, Assistant Professor of Marketing at CKGSB
7:00PM – 7:25PM Q&A
7:25PM – 7:30PM Closing Remarks by Alan Chen, Director of CKGSB Americas


Individual event is at a $30 fee; admission is free for 2016 CKGSB Knowledge Series Members. Event is free to credentialed media.


Professor Li Yang is Assistant Professor of Marketing at Cheung Kong Graduate School of Business. He received his PhD from Columbia Business School and had taught undergraduate and MBA classes before coming back to China. His research focuses in big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published in leading academic journals such as Management Science and Journal of Marketing Research, and reviewed for Operations Research and Management Science. At CKGSB, Dr. Li teaches marketing management, marketing research and managerial statistics for MBAs, and big data marketing and internet marketing for Executive Education. Prior to joining business academia, Dr. Li had earned a bachelor degree in electronics science from Peking University, a master degree in biomedical engineering from Columbia University, and had worked for United Nations in New York. He consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.


Disseminating deep ideas for China success

Ideas are the currency of our age. And in an age when China’s global significance is growing, CKGSB Americas’ Knowledge Series is the U.S. and Americas executive’s go-to source for a stream of provocative notions that can beneficially affect the way he or she thinks about building and expanding a China business.
Held in our state-of-the-art New York learning center in the heart of one of the world’s great financial hubs, our Knowledge Series lectures and discussions are an opportunity to learn from the world’s brightest minds as they focus on the topics and trends that are most pertinent to your specific China business goals.
Among other themes, Knowledge Series events have examined China’s financial turbulence and what it means for investors; business to business buying: how it has changed, and how we need to change with it; solar power’s future in the U.S. and China; new consumption trends in China and their implication for companies in China’s global supplier network; doing business with a changing China; and where China is and where it is headed. 
Regardless of your China interest, Knowledge Series events are your gateway to acquiring critical insight on macro trends, emerging opportunities, collaboration and competition with Chinese companies, cross-cultural competencies and how to best position China within your own organization.
In an era when ideas matter, the CKGSB Americas Knowledge Series is the authoritative generator of China ideas.


Julie Zhu
Program Manager
Cheung Kong Graduate School of Business
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Tel: +1-646-627-7729

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