CKGSB Knowledge Series: Global Branding in a Digital Era Featuring Morgan Stanley CMO Mr. Mandell Crawley
2016-10-19  - New York

A CKGSB Knowledge Series Event in Collaboration with Yale School of Management and WPP

Join us for a special evening engaging with today’s global branding leaders, featuring Morgan Stanley Global Chief Marketing Officer Mr. Mandell Crawley. This CKGSB Knowledge Series event is embedded into our Global Branding in the Digital Era Executive Education program in collaboration with Yale School of Management and WPP.

When: 5:30PM – 7:30PM Wednesday, October 19, 2016

Where: CKGSB New York Office, 601 Lexington Ave., Floor 26, New York, NY 10022

5:30PM – 6:00PM Registration
6:00PM – 6:05PM Opening Remarks by Mary Wadsworth Darby, Chief Representative of CKGSB Americas
6:05PM – 7:00PM Knowledge Sharing by Mandell Crawley, Global Chief Marketing Officer at Morgan Stanley, and other global branding leaders TBA
7:00PM – 7:25PM Q&A
7:25PM – 7:30PM Closing Remarks by Alan Chen, Director of CKGSB Americas


Individual event is at a $30 fee; admission is free for 2016 CKGSB Knowledge Series Members. Event is free to credentialed media.


Mr. Mandell Crawley is the Global Chief Marketing Officer for Morgan Stanley. In this role, Mr. Crawley is responsible for defining, creating, and delivering a marketing strategy that reflects the diversity and strength of one of the world’s most admired financial brands. This includes shaping and refining how Morgan Stanley’s brand is positioned across business units and geographies. 

Prior to this position, Mr. Crawley was the Head of National Business Development and Talent Management for Morgan Stanley’s Wealth Management division. In that role, Mr. Crawley was responsible for driving revenue and asset growth among a diverse group of financial advisors, sales support, and field leadership talent.

Mr. Crawley is proud to have spent more than 20 years at Morgan Stanley, beginning in 1992 as a high school intern. Over the years, he has had the privilege of working across the wide variety of businesses that the firm covers, including Capital Markets group, where he oversaw a large fixed income coverage team specializing in interest rates, structured products and municipal bonds. 

Mr. Crawley received an MBA with honors from Fordham University and a BA in Economics from Northeastern Illinois University. A proud native of Chicago, he is also active in multicultural and mentorship opportunities that support the growth of future talent both within Morgan Stanley and society at large.


Disseminating deep ideas for China success

Ideas are the currency of our age. And in an age when China’s global significance is growing, CKGSB Americas’ Knowledge Series is the U.S. and Americas executive’s go-to source for a stream of provocative notions that can beneficially affect the way he or she thinks about building and expanding a China business.
Held in our state-of-the-art New York learning center in the heart of one of the world’s great financial hubs, our Knowledge Series lectures and discussions are an opportunity to learn from the world’s brightest minds as they focus on the topics and trends that are most pertinent to your specific China business goals.
Among other themes, Knowledge Series events have examined China’s financial turbulence and what it means for investors; business to business buying: how it has changed, and how we need to change with it; solar power’s future in the U.S. and China; new consumption trends in China and their implication for companies in China’s global supplier network; doing business with a changing China; and where China is and where it is headed. 
Regardless of your China interest, Knowledge Series events are your gateway to acquiring critical insight on macro trends, emerging opportunities, collaboration and competition with Chinese companies, cross-cultural competencies and how to best position China within your own organization.
In an era when ideas matter, the CKGSB Americas Knowledge Series is the authoritative generator of China ideas.


Julie Zhu
Program Manager
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1-646-627-7729

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