Man Hong-Lei, the founder of Basha.com.cn, was trying to come up with a way to solve industry issues when she stumbled upon the idea of the "self gift-book."
Man Hong-Lei, the founder of Basha.com.cn, was trying to come up with a way to solve industry issues when she stumbled upon the idea of the “self gift-book.” As a result,she became innovated China’s business entertainment industry. She had previously been operating a distribution delivery service for worldwide chains such as Carrefour and Wal-Mart. Though she was making significant profits, she decided to pull out of the game in 2005 and instead create a full-scale startup business, Basha.com.cn. Since then, Basha.com has basked in the glory of a record-breaking success rate of over 300% each year.
Man entered the field of business when she was 19 years old. She remained successful in business even as she continued studies that she had once set aside. In September 2011, she was accepted into Cheung Kong Graduate School of Business, Executive MBA Program. Cheung Kong Graduate School of Business is an establishment for the crème de la crème of Chinese CEOs. Man did want to learn about business, but this was also an opportunity for her to network with her counterparts. “Compared to the West, Chinese business has a long way to go,” she said. “In other words, I think now is the perfect time to put thoughts into action, so long as one has the ideas and initiative.”
Within the last few years China has been an up-and-coming global leader with its rapid economic growth. Industry giants have surfaced and spread like wildfire. Though many of the brands may seem unfamiliar to the rest of the world, Chinese corporations have used China’s own vast domestic market and the purchasing power of its people, which rival the global market in size. The IT industry in particular has been honing its know-how through the domestic market and thus making its way into the global market. Research shows that even with the power of Chinese consumers alone, China’s IT industry has enough force behind it to change the IT industry as a whole.
Read the full article here (Korean)
