This special event offers the chance to hear two CKGSB professors share their views on the rapid globalization of China and what that means for the rest of the world, as well as analysis of the latest trends in China’s booming e-commerce sector, plus an exciting opportunity to learn more about the CKGSB-IMD Dual EMBA program.
Three generations of Chinese entrepreneurs have driven explosive growth since 1978, but what does the future hold? In this special session, Dr. Xiang Bing, Founding Dean of CKGSB and Professor of China Business and Globalization, will discuss the new models and strategies that Chinese companies have adopted in the context of globalization. He will also offer an in-depth analysis of China’s paradigm-shifting new business models – their challenges and limitations, the prevailing myths and realities that characterize China, and the resulting implications for cross-cultural leadership.
Meanwhile, Zhu Rui, CKGSB Associate Dean and Professor of Marketing, will share the latest trends in China’s booming e-commerce sector, explaining how the Internet has become an essential tool for marketing executives globally, and how brands that master digital channels are establishing a strong competitive advantage. She will also highlight China’s “Internet Plus” strategy and discuss how the government is determined to play a leading role in the information technology revolution.
Following the event, there will be an opportunity to learn more about the exciting CKGSB-IMD Dual EMBA program and speak in person with Prof. Zhu Rui (Juliet), who leads the program.
DATE: Friday January 29
VENUE: Ballroom C, Level 5, Island Shangri-La Hotel, Central, Hong Kong
|12:00-12:30||Registration and Lunch|
|12:30-12:35||Introduction by May Xia, Associate Director, CKGSB|
|12:35-13:05||China’s Transformation and Its Global Impact by Prof. XIANG Bing, Founding Dean and Professor of China Business and Globalization, CKGSB|
|13:05-13:35||Branding in the Internet+ Age by Prof. ZHU Rui (Juliet), Associate Dean and Professor of Marketing, CKGSB|
|13:35-14:00||Q&A with Audience|
|14:00-15:00||Info session: Bridging East and West – The CKGSB-IMD Dual EMBA Program|
ABOUT THE SPEAKERS
Dr. Xiang Bing is the Founding Dean and a Professor of Chinese Business and Globalization at Cheung Kong Graduate School of Business (CKGSB), a leading business school in China. Established in November 2002, CKGSB is China’s first privately funded and faculty-governed business school.
Dr. Xiang’s research interests include the relationship between state and business, the reform of state-owned enterprises, innovation and the role of the private sector in China. He is a leading authority on Chinese business, innovations in China, the globalization of Chinese companies and the global implications of the transformation of China. His writings and cases on these subjects are considered among the most influential in China.
He is an independent board member of a number of companies listed in Hong Kong, mainland China and the US. He also serves as a member of the boards of trustees for The United Way Worldwide (US) and for Asia House (UK), as well as a member of the International Advisory Council of FDC business school in Brazil. He has worked with many leading companies to offer consulting and training in China and globally.
Zhu Rui (Juliet)
Zhu Rui is Professor of Marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she is associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota.
Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, Professor Zhu won the Sauder Junior Research Prize. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and Financial Times. She currently is an Associate Editor at the Journal of Consumer Psychology and serves on the editorial board at the Journal of Consumer Research.
Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA and EMBA programs.