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China Daily Hails CKGSB-Yale Partnership on Digital Branding

October 21, 2016

The China Daily newspaper profiles the “Global Branding in the Digital Era” program, co-hosted by CKGSB and Yale, citing Professor of Marketing Sun Baohong on how the course examines the use of a digital strategy to build a global brand, focused on US companies entering China and Chinese companies entering the US.

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