JOMOO Kitchens and Bathrooms: Strategic upgrading in the smart era
A viral article published in 2015 entitled, “Going to Japan to buy a toilet cover” provoked widespread discussion online, and made a bestseller of the product in question. This “toilet cover” was “smart”, in the sense that it could be controlled via a phone app. It wasn’t an entirely new product, but this was the […]
May 27, 2019
A viral article published in 2015 entitled, “Going to Japan to buy a toilet cover” provoked widespread discussion online, and made a bestseller of the product in question. This “toilet cover” was “smart”, in the sense that it could be controlled via a phone app. It wasn’t an entirely new product, but this was the first story one was to attract such widespread attention. This hadn’t happened for years.
As with AI, the Internet of Things, cloud computing and other related technologies were developed in recent years. Many have embraced the smart era in the same way that earlier people ushered in the electric era, followed by the information age. Can the smart bathroom usher in a similar market boom? JOMOO Group has been deeply involved in home hardware and sanitary ceramics for many years. In 2018, it ranked first among Chinese bathroom goods enterprises with sales of RMB 13 billion. Lin Xiaofa, chairman of JOMOO, stated his sales goal of RMB 50 billion by 2025, and placed high hopes on the smart products for kitchen bathroom and custom products. With cross-border competition for smart devices, can JOMOO win the smart-home battle? How does it support strategic upgrades in research and development, channels, and operations? This case focuses on the smart strategy of JOMOO.
Enjoying what you’re reading?
Related Articles
Our Programs
Asia Start: AI + Digital China Expedition
Asia Start provides entrepreneurs and executives with unparalleled access to Asia’s dynamic digital economy and its business ecosystems, offering the latest trends and insights, strategies, and connections to overcome challenges and unlock future growth for your business in Asia and beyond.
LocationChina (Shanghai, Hangzhou, Shenzhen)
Date11 - 14 May, 2026
LanguageEnglish
Scaling Innovation: AI and Digital Strategies for Business Transformation
Global Unicorn Program Series
In partnership with Columbia Engineering
This program is designed to equip senior executives with the strategic insights and tools necessary to lead in this transformative era.
LocationNew York, USA
Date27 Sep - 02 Oct, 2026
LanguageEnglish
Emerging Tech Management Week: Silicon Valley
Global Unicorn Program Series
In partnership with UC Berkeley College of Engineering
This program equips participants with proven strategies, cutting-edge research, and the best-in-class advice to fuel innovation, seize emerging tech developments, and catalyse transformation within your organization.
LocationUC Berkeley
Date01 - 06 Nov, 2026
LanguageEnglish
Stanford & Silicon Valley Immersion Program
Global Unicorn Program Series
In partnership with Stanford Engineering Center for Global & Online Education
This CKGSB program equips entrepreneurs, intrapreneurs and key stakeholders with the tools, insights, and skills necessary to lead a new generation of unicorn companies.
LocationStanford University Campus,
California, United States
Date06 - 11 Dec, 2026
LanguageEnglish with Chinese Translation
