CKGSB in the Media

One of Korea’s most widely-read weekly business magazines, Economic Review, highlighted the power of sponsorships from Chinese corporations at this year’s World Cup in Russia. Despite the fact that China’s soccer team did not play on the fields, many Chinese corporations saw this world event as an opportunity to drive brand awareness thought sponsorships, paying a whopping USD 835 million to the organizing body. This is a symbol of China’s confidence in its own brand and economic strength as they actively expand overseas. The article cites CKGSB Knowledge as the source on materials related to growing confidence in “Made in China”.

The 1st cohort of China Start has brought together 22 attendees from 9 countries. The global entrepreneurs had received ultimate standard of China insight knowledge during a 5-day intensive courses from China’s economy experts (the CKGSB faculty), pitched to international institutional and angel investors, and had the opportunity to visit global conglomerates Alibaba, Tencent and JD.com. China Start, the first program of its kind has truly opened the doors for the world’s most forward-thinking entrepreneurs, allowing them to gain a first-hand experience of China’s vast and exciting market.