Alibaba vs A Comparison of their ‘Flywheel’ Models

On Single’s Day 2021, China’s largest online shopping festival, Tmall’s gross transaction volume (GMV) reached RMB 540 billion (USD $79 billion), a year-on-year increase of 8.5%, while’s GMV reached RMB 349 billion (USD $51 billion), a year-on-year rise of 28.6%. Under such intense e-commerce competition, it is rare that two established e-commerce companies can …

Tag: China, E-commerce, Retail

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