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LI Yang

Phone: +86 10 8518 8858 ext. 3811



Associate Professor of Marketing


PhD, Columbia Business School


Research Areas: Pricing, Retailing, Market Structure, Consumer Choice Models, Social Networks






Dr Li is Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received his PhD from Columbia Business School and had taught undergraduate and MBA classes before coming back to China. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. Professor Li has published on leading academic journals such as Management Science and Journal of Marketing Research, and reviewed for Operations Research and Management Science. At CKGSB, Dr Li teaches marketing management, marketing research, managerial statistics for MBAs and big data marketing, internet marketing for Executive Education. Prior to joining business academia, Dr. Li had earned a bachelor degree in electronics science from Peking University, a master degree in biomedical engineering from Columbia University, and had worked for United Nations in New York. He consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.



  • Luxury Education Foundation Scholarship, Columbia Business School 2012
  • AMA Sheth Foundation Doctoral Consortium Fellow 2011
  • Eugene M. Lang Research Grant, Columbia Business School 2011
  • 2011 Univ. Houston Doctoral Symposium School Representative 2011
  • Columbia-Duke-UCLA Quant Marketing Workshop Funding 2010
  • Ryoichi Sasakawa Young Leaders Fellowship, Columbia University 2009-2010
  • Full Graduate Fellowship, Columbia University 2005-2012

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