Statistical Machine Learning, Bayesian Nonparametrics, Scalable Optimization, Choice Modeling, Text Mining, Online Personalization and Recommendation
Phone: +86 10 8518 8858 ext. 3811
E-mail: yangli@ckgsb.edu.cn
Associate Professor of Marketing and Associate Dean for MBA Program, Cheung Kong Graduate School of Business (CKGSB)
PhD, Columbia Business School
Areas of Expertise: Statistical Machine Learning, Bayesian Nonparametrics, Scalable Optimization, Choice Modeling, Text Mining, Online Personalization and Recommendation
Biography
Dr Yang Li is Associate Professor of Marketing and Associate Dean for MBA Program at Cheung Kong Graduate School of Business. He holds a Ph.D. in Marketing and an M.S. in Biomedical Engineering, both from Columbia University, as well as a B.S. in Electronics Science from Peking University. His scholarly expertise lies in statistical machine learning and Bayesian nonparametrics, which he applies to a variety of areas such as online personalization, consumer linguistics, and choice modeling. Dr Li has published on top-tier academic journals including Management Science, Marketing Science, Journal of Marketing Research, and Journal of Consumer Research. At CKGSB, he teaches marketing management to EMBA, Business Scholars Program (DBA), MBA, and Executive Education. In addition to academic pursuits, Dr Li has shared his insights with leading companies, providing consultancy to Tencent, Haier, and Tmall, etc. Dr Li also brings his analytical acumen to the corporate governance realm, holding board positions at several publicly traded companies across mainland China and Hong Kong, where he helps steer strategy and innovation.
Working Papers
