CKGSB FACULTY
An academic body unlike any other in the world
Dean's Distinguished Chair Professor of Marketing

Director of the CIM Center

Associate Dean for CKGSB Americas and Global Programs
 
PhD, University of Southern California
Areas of Expertise:
Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce
  • BIO
  • TEACHING
  • ACHIEVEMENTS
  • PUBLICATIONS
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