Careers

Job Description:

• Create an editorial plan and schedule for the school’s English-language content production (including the identification of themes and milestones, frequency of articles and social media posts, etc.)
• Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviors
• Coordinate with internal teams to create promotional posts (e.g. for programs, events, etc.)
• Run campaigns to boost brand awareness (like promotions and competitions)
• Track and report on social media insights (traffic, engagement, shares, conversion rates, etc.)
• Arrange and conduct interviews with faculty, students and alumni on their research, expertise, businesses and/or personal journeys
• Write articles that promote CKGSB and highlight its differentiations from other business schools in China and globally
• Update content for the website, including program introductions, key sections (e.g. Alumni, Faculty), school news and events announcements
• Proactively distribute our news articles to media and partners worldwide for maximum exposure
• Conduct research and analyses of our competitors, with respect to their positioning on their own channels and their coverage in the media

Qualifications:

• Native English speaker or equivalent
• 3-5 years of experience as a Social Media Copywriter, Communications Professional or Journalist
• Hands-on experience using various social media platforms or digital advertising
• Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Ability to deliver creative digital content
• Ability to identify trending topics and tailor articles to attract the interest of business editors and readers
• Excellent communication skills
• Experience in ASEAN countries is a plus
• Bachelor’s degree, preferably in Marketing, Communications or a relevant field
• Intermediate-level in writing and speaking Chinese is preferred

To Apply: Please send your resume (CV) and a writing sample to Ms. E Mei at meie@ckgsb.edu.cn