CKGSB Career Opportunities

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Creative Content Manager


Job Description:

  • Create an editorial plan and schedule for the school’s English-language content production (including the identification of themes and milestones, frequency of articles and social media posts, etc.)
  • Write, edit and publish engaging posts for various social networks, including LinkedIn, Facebook, Twitter and Instagram
  • Optimize social media posts (language, tone, message) based on our target audience’s behaviors
  • Coordinate with internal teams to create promotional posts (e.g. for programs, events, etc.)
  • Run campaigns to boost brand awareness (like promotions and competitions)
  • Track and report on social media insights (traffic, engagement, shares, conversion rates, etc.)
  • Arrange and conduct interviews with faculty, students and alumni on their research, expertise, businesses and/or personal journeys
  • Write articles that promote CKGSB and highlight its differentiations from other business schools in China and globally
  • Update content for the website, including program introductions, key sections (e.g. Alumni, Faculty), school news and events announcements
  • Proactively distribute our news articles to media and partners worldwide for maximum exposure
  • Conduct research and analyses of our competitors, with respect to their positioning on their own channels and their coverage in the media


  • Native English speaker or equivalent
  • 3-5 years of experience as a Social Media Copywriter, Communications Professional or Journalist
  • Hands-on experience using various social media platforms or digital advertising
  • Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
  • Ability to deliver creative digital content
  • Ability to identify trending topics and tailor articles to attract the interest of business editors and readers
  • Excellent communication skills
  • Experience in ASEAN countries is a plus
  • Bachelor’s degree, preferably in Marketing, Communications or a relevant field
  • Intermediate-level in writing and speaking Chinese is preferred

To Apply: Please send your resume (CV) and a writing sample to Ms. E Mei at


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