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A just-in-time program for retail executives to grasp new opportunities and achieve digital transformation
This summer learn and exchange ideas with leading experts on how to retail to China without being there.
This new 4-week online program, launching October 5, 2020, includes live access to the leading academics and practitioners in the field on global retail, focusing on China.
By taking this program, you will prepare yourself and your company and its brand to thrive in the new normal after COVID19. Learn about the opportunities and how to take advantage of them in the largest consumer market in the world. Understand better how to build and position your brand digitally in China, the largest digitally-driven market in the world. Bolster your strategy with both the newest concepts and existing technologies. Penetrate the China and Asia markets without the traditional market entry investments.
Explore our various executive education programs catering to individuals, companies or schools.
Educate global executives about China with concepts that are critical to business success in China
Facilitates US and Chinese executives to increase their effectiveness as a digital marketing leader on a global scale
A program helps next-generation family business leaders with their succession and expansion strategies, while offering them a global network.