The Innovation, Scaling, and the Next Generation of Unicorns Program is an intensive learning experience designed to equip you with the knowledge and skills needed to scale luxury brands globally. This program delves into the core elements of innovation, brand strategy, digital transformation, and sustainable practices essential for building successful unicorn ventures. Through a combination of in-class lectures, real-world case studies, and exclusive company visits to iconic Italian brands like Valentino, Daniele Amato, and EDRA, you will gain first-hand insights into the entrepreneurial heritage and operational excellence that define global luxury success. Additionally, Venchi’s CEO will present the remarkable growth story of this world-renowned chocolate brand, offering a rare perspective on scaling strategies and market leadership.
Over four engaging days, you will have the chance to explore how to craft compelling brand stories, leverage blockchain and tokenization to enhance the luxury experience, and implement ESG practices to drive sustainable growth. The program focuses on strategies for hyper-scaling and navigating international markets, ensuring that you will leave with actionable insights to position your brand as a global leader. Complementing the classroom experience are networking lunches, classic Italian aperitivo, and a grand farewell dinner, creating an environment for meaningful connections with industry pioneers, fellow participants, and guest speakers. This unique blend of academic rigor and experiential learning ensures you will acquire not only the expertise to thrive in the high-end market but also the tools to scale your venture on a global stage.
Explore strategies for balancing heritage preservation with forward-thinking innovation, tailored for next-generation succession planning in luxury management.
Learn how blockchain and tokenization are transforming traceability, authentication, and customer engagement in the luxury industry through Digital Product Passports (DPP).
Learn how to integrate ESG practices into the core of your luxury business, exploring the intersection of environmental consciousness and high-end fashion to meet global sustainability goals.
Gain firsthand insights from high-end fashion brands headquartered in Milan, such as Valentino, Daniele Amato and the luxury furniture company EDRA , exploring how traditional craftsmanship meets cutting-edge digital transformation.
Participate in expert-led discussions and workshops on scaling luxury businesses globally, leveraging Italy's branding excellence for international growth.
Founding Dean and Dean’s Distinguished Professor of China Business and Globalization, CKGSB
Professor of Marketing, Director of Center for ESG and Social Innovation, CKGSB
Professor of Strategic Management, Associate Dean for Strategic Research, CKGSB
President of Dusita Perfumes, Visiting Professor of Luxury Marketing and Retailing at HEC, Coauthor of “Luxury Retail Management” and “Luxury China”
Dean SDA Bocconi School of Management & Full Professor, Investment Banking
Director, Innovation and Corporate Entrepreneurship (ICE), SDA Bocconi
Deputy Coordinator Hub, Innovation and Corporate Entrepreneurship (ICE), SDA Bocconi
ICE - SDA Bocconi
Lecturer of International Management, SDA Bocconi
Established in Beijing in November 2002, CKGSB is China’s first privately-funded, research-intensive and non-for-profit business school. The school aims to cultivate transformative business leaders with a global vision, sense of social responsibility, innovative mindset, and ability to lead with empathy and compassion. Today, CKGSB stands apart for its full-time, world-class faculty, research excellence, China insights and unparalleled alumni network. More than half of its 40 strong faculty members previously held tenure or senior professorships at top business schools, such as MIT, Wharton, and Yale. CKGSB is also the preferred choice for management education among established business leaders and a new generation of disruptors in China and the wider region. More than half of CKGSB’s 20,000 alumni are at the CEO or Chairman level and, collectively, they lead one fifth of China’s 100 most valuable brands.
CKGSB is the first business school in China, since 2015, and now globally to offer programs specifically designed for unicorn and soon-to-be-unicorn founders. It aims to build a global ecosystem for the next generation of unicorn and soon-to-be-unicorn companies, with a renewed and enhanced emphasis on global responsibility, social purpose and long-term perspective. Thus far, this ecosystem has developed more than 1,000 founders and co-founders of companies with Series A to more mature start-up companies, including 38 unicorn companies listed on CB Insights (2017-2022).
For more than 50 years, SDA Bocconi School of Management has been committed to fueling educational experiences with passion for knowledge and concrete know-how, creativity and scientific rigor, cultural and international diversity.
Ranked among the top institutions in the world, they support the continuous growth, improvement and transformation of people, companies, and organizations. The school is based in Milan with the biggest urban campus in Europe, a new headquarter in Rome and a pan-Asian hub in Mumbai.
SDA Bocconi School of Management anticipates the future and embraces courage, imagination, and a strong sense of purpose. They are determined to play a leading role in the global market of higher education while remaining true to our Italian identity and openness to the world.
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