Program overview

Building a digital ecosystem of partners offers you a powerful lever to accelerate growth. Nearly 90% of top global companies aim to leverage a digital ecosystem of partners, but the complexity can be overwhelming, and the failure rate is high to sustain these partnerships.

So how do you succeed in your own market and beyond?

Building Digital Ecosystems brings you deep insights into high-performing digital ecosystems from the perspectives of both China and the USA. With cutting-edge research and the latest cases, academic experts from CKGSB and IMD are teaming up with leading industry practitioners to provide you with thought-provoking lectures, discussions, and access to diverse global ecosystems, from digital giants to newcomers and transforming incumbents. You will participate in virtual executive exchange to see first-hand the latest innovations and connect with thinkers, scaling entrepreneurs and practitioners who are leading digital transformation. You will grasp what works and what to avoid.

We will guide you through your own ecosystem project to identify what needs to be done to unlock digital growth opportunities for you. And you will discover how sharing resources and expertise will bring you much closer to your customers, with new data and insights to be more innovative, agile and competitive.

You will leave the program with an action plan, plus the skills and confidence to implement your own digital ecosystem.

Who should attend?

Designed for executives looking to take digital transformation to the next level, and become more innovative, agile and competitive.

  • Digital leaders
  • Business executives dealing with digital transformation
  • Scaling entrepreneurs
  • Leaders from NGOs , social enterprises and governments

Typical profiles include:

Head of Strategy, Business Development Director, Digital Transformation Leader, CEO, CTO, CDO, VP, Director of Sales, General Manager, Advisor & Investors

Typical industries include:

Retail, finance, energy, entertainment & media, gaming, fashion & beauty, technology, manufacturing, chemicals, engineering, healthcare, automotive, FMCG

Key takeaways

Learn what works (and what doesn’t) in a digital ecosystem, from the strategies of:
• Digital giants e.g., Alibaba, Amazon, Google, JD, Meituan, Tencent
• Newcomers e.g., TikTok, NIO, Pinduoduo, RED
• Transforming incumbents e.g., Nestlé, Ping An, Geely, Nike, Bayer 

Benefit from global faculty insights and their deep industry connections – spanning the Americas, Asia and Europe

Discover the “flywheel” ecosystem framework to guide your own successful strategic choices

Work with the latest digital tools and analytical models; understand risks and ethical issues

Interact and network with digital leaders, corporates and scaling entrepreneurs

Experience personalized, action-based learning with a focus on implementation, and build your own digital acceleration plan

Basic Program Information

  • FormatLive virtual
  • Certificate• Participants who successfully complete all modules will receive a CKGSB/IMD joint certificate.
    • Alumni can gain learning hours that count towards your CKGSB alumni status.
  • LanguageEnglish

Building Digital Ecosystems

  • Program date

    5 Weeks Starting from 11 Nov 2022

  • Fees

    GBP 6,000

This program offers the opportunity for your organization to leverage CKGSB’s unrivaled cutting-edge insights and connections into digital transformation from top performing companies in China and US.”


Founding Dean, CKGSB

Professor of China Business & Globalization

This program is unique in its proposing a breadth of insights and experience from both East and West. Drawing on the latest academic research, case studies and global industry examples, you will learn how to leverage the full benefit of a robust ecosystem to deliver value in your context.


President, IMD

Nestlé Chaired Professor

About IMD

IMD is an independent academic institution with Swiss roots and global reach, founded over 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society.

Based in Lausanne and Singapore, IMD has been ranked in the Top 3 of the annual FT’s Executive Education Global Ranking worldwide for executive education (combined ranking for open & custom programs) since 2012 and in the top five for more than 15 consecutive years.

This consistency at the forefront of its industry is grounded in IMD’s unique approach to creating “Real Learning. Real Impact”. Led by an expert and diverse faculty, IMD strives to be the trusted learning partner of choice for ambitious individuals and organizations worldwide. Challenging what is and inspiring what could be.

Program Curriculum

  • WEEK 1 | The digital ecosystem edge
    • Digital ecosystem strategy framework
    • Your ecosystem project

    Consumer journey as the anchor of your ecosystem strategy

    Virtual executive exchange

  • WEEK 2 | Building digital ecosystems B2B and B2C

    Digital ecosystems in B2C

    • Building private traffic pools
    • Global ecosystem brands

    Digital ecosystems in B2B

    • Role of interconnectivity
    • Capturing new value from your existing tech infrastructure

    Virtual executive exchange

  • WEEK 3 | Managing your ecosystem foundations

    Building the ecosystem engine

    • Middle office: APIs and microservices
    • Front office: building best digital UX

    Building the ecosystem engine

    • Data analytics and ML in ecosystems

    Virtual executive exchange

  • WEEK 4 | Future of digital ecosystems

    Web 3.0: next level digital ecosystems

    • Online, offline and virtual ecosystems
    • Data privacy and antitrust for ecosystems

    Rethinking the digital ecosystem organization

    • Strategic, organizational and architectural enablers

    Virtual executive exchange

  • WEEK 5 | Digital transformation for good

    Digital transformation for good

    Project presentations

    Virtual executive exchange

Meet your Program Co-Directors
    Associate Professor of Marketing

    Executive Academic Director

    MBA Program & Executive Education Programs

    Yang Li’s research focuses on Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.
    Professor of Innovation & Strategy

    Mark Greeven’s research focuses on organizing innovation in a turbulent world. He collaborates with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He frequently contributes to prestigious publications such as Harvard Business Review and MIT Sloan Management Review and is author of Business Ecosystems in China. He’s a founding member of the Business Ecosystem Alliance. In 2017 he was named on Thinkers50 Radar list of 30 next-generation business thinkers.
Contributing faculty and industry experts
    Professor of Managerial Practice & former Associate Dean
    Former Chief Strategy Officer,

    CKGSB Faculty
    Professor of Strategy
    Former Chief Strategy Officer, Alibaba Group

    CKGSB Faculty

    Professor of Marketing
    Director of Social Innovation & Business for Good Center
    Director of Common Prosperity & Social Innovation Center

    CKGSB Faculty
    Professor of Information Systems
    Senior Advisor, Alibaba Group

    CKGSB Faculty
    Professor of AI, Analytics & Marketing

    IMD Faculty
    Professor of Digital Strategy, Analytics & Innovation
    Dean of IMD South East Asia

    IMD Faculty


• Participants who successfully complete all modules will receive a CKGSB/IMD joint certificate.
• Alumni can gain learning hours that count towards your CKGSB alumni status.

Ready to Building Digital Ecosystems?

Contact Us

CKGSB IMD Building Digital Ecosystems
Program Admission process

Admission process

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