Program overview

Building a digital ecosystem of partners offers you a powerful lever to accelerate growth. Nearly 90% of top global companies aim to leverage a digital ecosystem of partners, but the complexity can be overwhelming, and the failure rate is high to sustain these partnerships.

So how do you succeed in your own market and beyond?

Building Digital Ecosystems brings you deep insights into high-performing digital ecosystems from the perspectives of both China and the USA. With cutting-edge research and the latest cases, academic experts from CKGSB and IMD are teaming up with leading industry practitioners to provide you with thought-provoking lectures, discussions, and access to diverse global ecosystems, from digital giants to newcomers and transforming incumbents. You will go on field case studies and witness the latest innovations first-hand. You’ll also have the opportunity to connect with thought leaders, scaling entrepreneurs, and practitioners who are at the forefront of digital transformation.

We will guide you through your own ecosystem project to identify what needs to be done to unlock digital growth opportunities for you. And you will discover how sharing resources and expertise will bring you much closer to your customers, with new data and insights to be more innovative, agile and competitive.

You will leave the program with an action plan, plus the skills and confidence to implement your own digital ecosystem.

Who should attend?

Are you seeking digital growth opportunities to your organizations more agile, innovative, and competitive? Do you want to take your digital transformation to the next level?

This program is designed for digital transformation leaders and executives, scaling entrepreneurs as well as leaders from NGOs, social enterprises, and governments.

Typical profiles include:

Head of Strategy, Head of Partnerships, Business Development Director, Digital Transformation Manager, CEO, CTO, CDO, VP, Director of Sales, General Manager

Typical industries include:

Retail & Consumer Goods, Finance & Insurance, Energy, Entertainment & Media, Fashion & Beauty, Information Technology, Manufacturing, Agrochemicals, Engineering, Services, Health Care, Manufacturing, Logistics & Supply Chain

Recent participant profiles include:

Founder & CEO, Strategic Advisor, VP of Open Innovation & Venturing, Head of Strategy, Head of Digital Innovation, VP of Engineering, Sales Operations Director, Solution Architecture Director, Supply Chain Business Partner, Chief Technology Officer, COO, VP.

Connect with us to find out more if this program is right for you.

Email here:

This program will help me better understand the updated conditions and best practices for assisting foreign companies and entrepreneurs working in China. I am also looking to identify concrete new opportunities and further develop global partnerships through a digital ecosystem plan that is both realistic and can be implemented starting at end of 2023.

Scott Newton

Managing Partner, Thinking Dimensions, Italy

Enrolled in the Upcoming 'Building Digital Ecosystems' Program, November 2023.

I highly recommend this program to everyone who's building digital strategies for their business. IMD and CKGSB bring in top industry practitioners to give you deep insights into high-performing digital ecosystem players and newcomers from US and China. In the era of digital transformation for all business globally, it is either building your digital ecosystem being a part of one. The program is very well designed and delivered.

Eric Gao

Founder and CEO, BMYG Financial Group, Australia

This joint training between IMD and CKGSB Chinese business school enables you to understand the concepts of successful ecosystems. You gain a lot of insights by understanding how advanced China is at digital transformations and building digital ecosystems, so that you can establish your own ecosystem.

Juan Manuel Santiago Mendez

CEO, Mercedes-Benz Parts Logistics UK; Head of Logistics, Cluster UK & SA

This program is of unique value to those responsible for designing and executing ecosystems strategies, enabling growth of the core business and introducing new products and services.

Marek Stawinski

Founder & CEO


United Arab Emirates

Leaders elsewhere need to understand the innovations that are coming out of China and can learn from them. ... How do you connect to some of these business ecosystems? How do you create value together? I think it's a really, really exciting area for the future.

David Bach

Professor of Strategy and Political Economy and Dean of Innovation and Programs, IMD Business School

How could one encourage and enable the participation of various stakeholders and to build this ecosystem? My answer is very simple — that is, to address the weakest part of the value chain.

Sun Tianshu

Visiting Professor of Information System, CKGSB; Senior Advisor, Alibaba Group

Webinar “Digital Trends to Transform Your Business”

On-demand Video

Key Takeaways

Case Studies: Learn what works (and what doesn’t) in a digital ecosystem from the strategies of:
• Digital giants e.g., Alibaba, Amazon, Google, JD, Meituan, Tencent
• Newcomers e.g., TikTok, NIO, Pinduoduo, RED
• Transforming incumbents e.g., Nestlé, Ping An, Geely, Nike, Bayer

Joint program with IMD business school: Benefit from global faculty insights and their deep industry connections, spanning the Americas, Asia and Europe.

Successful Ecosystem Framework: Discover the “flywheel” ecosystem framework to guide your own successful strategic choices.

Latest Digital Tools: Work with the latest digital tools and analytical models; understand risks and ethical issues

Exclusive Networks: Interact and network with digital leaders, corporates, scaling entrepreneurs and successful Chinese leaders (CKGSB alumni)

Personalised, action-based learning: Focus on implementation and build your own digital acceleration plan

Basic Program Information

  • FormatIn-person
  • CertificateParticipants who successfully complete all modules will receive a CKGSB/IMD joint certificate.
  • LanguageEnglish
  • Program date


  • Fees

    GBP £9,600.00 (Exc. VAT)

    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country. CKGSB reserves the right to modify the program dates, location and fee at any time.

    Read more about CKGSB's admission policy and general terms & conditions. View full details.

This program offers the opportunity for your organization to leverage CKGSB’s unrivaled cutting-edge insights and connections into digital transformation from top performing companies in China and US.”


Founding Dean, CKGSB

Professor of China Business & Globalization

This program is unique in its proposing a breadth of insights and experience from both East and West. Drawing on the latest academic research, case studies and global industry examples, you will learn how to leverage the full benefit of a robust ecosystem to deliver value in your context.


President, IMD

Nestlé Chaired Professor

About IMD

IMD is an independent academic institution with Swiss roots and global reach, founded over 75 years ago by business leaders for business leaders. Since its creation, IMD has been a pioneering force in developing leaders who transform organizations and contribute to society.

Based in Lausanne and Singapore, IMD has been ranked in the Top 3 of the annual FT’s Executive Education Global Ranking worldwide for executive education (combined ranking for open & custom programs) since 2012 and in the top five for more than 15 consecutive years.

This consistency at the forefront of its industry is grounded in IMD’s unique approach to creating “Real Learning. Real Impact”. Led by an expert and diverse faculty, IMD strives to be the trusted learning partner of choice for ambitious individuals and organizations worldwide. Challenging what is and inspiring what could be.

Your Learning Journey

  • Delivered by CKGSB and IMD. 5 days in China (Beijing & Shenzhen)

    Day 1 The Digital Ecosystem Edge

    • Your program starts by introducing the digital ecosystem strategy framework and explore the customer journey as the anchor of your ecosystem strategy
    • You will go deeper into the digital ecosystem framework to identify best practices for winning competitive battles in digital ecosystems.

    Day 2 Building Digital Ecosystem in B2B

    • You will delve into digital ecosystems in B2B, namely the role of inter-connectivity, capturing new value from your existing tech infrastructure
    • Field case study on B2B ecosystem in logistics – (China’s largest online retailer, member of the Fortune Global 500)

    Day 3 Building Digital Ecosystem in B2C

    • Focus on digital ecosystems in B2C, namely building private traffic pools and global ecosystem brands
    • Look towards Web3 and next-level ecosystems
    • Field case study on B2C Ecosystem – TikTok HQ

    Day 4 Managing your Ecosystem Foundations

    • Focus on building your ecosystem engine, namely middle office – APIs and micro-services, and front office – building best digital UX
    • You will study data analytics and machine learning in ecosystems
    • Field case study on B2B2C Integrated Ecosystem – Tencent, 3nod (OEM, ODM, OPM – The World’s Leading OPM Manufacturer)

    Day 5 Leading your Digital Ecosystem for Impact

    • Focus on leadership in ecosystems and preparing your organization
    • Consider the impact of ecosystems – and the positive impact on individuals, organizations, and society

    Building Digital Ecosystems is a unique program, bringing you deep insights into high-performing digital ecosystems from the perspectives of East and West.

Meet your Program Co-Directors
    Associate Professor of Marketing

    Executive Academic Director

    MBA Program & Executive Education Programs

    Yang Li’s research focuses on Machine Learning, Bayesian Nonparametrics, Big Data, Choice Modeling, Text Mining, Recommender Systems. Professor Li has published on leading academic journals such as Management Science, Marketing Science, and Journal of Marketing Research. At CKGSB, Dr. Li teaches marketing management to MBAs, EMBAs and Executive Education. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.
    Professor of Innovation & Strategy

    Mark Greeven’s research focuses on organizing innovation in a turbulent world. He collaborates with innovative Chinese companies and entrepreneurial multinationals to explore novel ways of organizing, accelerating innovation, enabling digital business transformation and designing business ecosystems to thrive on uncertainty. He frequently contributes to prestigious publications such as Harvard Business Review and MIT Sloan Management Review and is author of Business Ecosystems in China. He’s a founding member of the Business Ecosystem Alliance. In 2017 he was named on Thinkers50 Radar list of 30 next-generation business thinkers.
Contributing faculty and industry experts
  • Professor of Managerial Practice & former Associate Dean
    Former Chief Strategy Officer,

    CKGSB Faculty
  • Professor of Marketing
    Director of Social Innovation & Business for Good Center
    Director of Common Prosperity & Social Innovation Center

    CKGSB Faculty
  • Professor of Information Systems
    Senior Advisor, Alibaba Group

    CKGSB Faculty
    Professor of AI, Analytics & Marketing

    IMD Faculty
    Professor of Digital Strategy, Analytics & Innovation
    Dean of IMD South East Asia

    IMD Faculty
  • Mohan Subramaniam
    Professor of Strategy and Digital Transformation

    IMD Faculty


Participants who successfully complete all modules will receive a CKGSB/IMD joint certificate.

Ready to Building Digital Ecosystems?

Contact Us

CKGSB IMD Building Digital Ecosystems
Program Admission process

Admission process

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