Yvonne has over 30 years of consumer brand experience in fashion, beauty, and retail industry across Asia Pacific, with a proven track record of transforming brands with sustainable growth. Yvonne joined Swarovski in 2022, after 15 years at Burberry, and leading multiple international brands’ Asia Pacific development and brand transformation, including MCM, Charlotte Tilbury, Diptyque, Byredo, Evelom, and more.
Living in Shanghai, Yvonne originates from Singapore. She now leads Swarovski Greater China market for all business units within the group. Under her leadership, she has spearheaded Swarovski’s brand & business transformation strategy in Greater China. In 2023, she launched the Master of Light global exhibition at the Shanghai Museum of Contemporary Art; showcasing the brand’s 130 years history with dazzling Swarovski creations and precious exhibits in collaboration with renowned haute couture houses and designers. The exhibition attracted more than 12,000 visitors. In 2024, she led the launch of Swarovski Created Diamond in the Greater China market, which has become the fastest-growing product category for the region and enabled Swarovski to achieve new growth in the luxury jewelry market segment.
