Junna Shi

Junna Shi is a Partner at McKinsey & Company, where she leads the firm’s “Chinese Multinational Excellence Initiative” and the Greater China Private Equity & Principal Investor Practice. She also co-leads the Greater China Consumer & Retail Practice. Additionally, Junna heads McKinsey’s All-in, Diversity & Inclusion initiative in Greater China.

With over 13 years at McKinsey, Junna has been instrumental in advising local consumer and retail players in China, driving profitable growth and enabling successful global expansion. She also collaborates with some of the world’s largest multinational corporations to enhance their performance across Asia. Her expertise extends to guiding investment institutions in identifying key opportunities in the consumer and retail sectors, with a particular focus on growth through mergers and acquisitions (M&A).

Junna works with a diverse range of consumer-focused companies, particularly in the beauty, fashion, apparel & luxury, and consumer health sectors. Her core expertise includes growth strategy, marketing & sales, globalization, and M&A. Junna also helps companies in navigating local market dynamics, customer trends, and optimizing their China operations.

Examples of Junna’s recent client work include the following:

• Assessed the attractiveness and readiness of a free trade port in China for a global luxury player.
• Supported a global luxury brand in understanding the growth prospects of the APAC luxury market, with a specific focus on the high-net-worth individual segments in China.
• Guided a leading global athleisure company in evaluating its current business performance and associated risks, particularly in e-commerce, and helped design a comprehensive 3-year strategy and implementation plan.
• Helped a leading private equity firm to reassess its investment themes and identify short-term opportunities in Asia and Europe
• Assisted a Chinese company identify overseas M&A opportunities in Europe.

Junna is a thought leader on topics pertaining to Chinese consumer behavior, and has published several reports and articles that explore the nuances of China’s consumer market.