Common sense says that in a recession, consumers purchase less. Customers are less willing to spend when faced with uncertainty and decreased purchasing power.
Join this online lecture Dec. 9th at 7:30 PM (Beijing Time)
Common sense says that in a recession, consumers purchase less. Customers are less willing to spend when faced with uncertainty and decreased purchasing power. Consumers buy less and will only pay the lowest price when faces with a slowdown in the economy. Now more than ever this knowledge is impacting businesses as they plan, change pricing, and cut production but is common sense right? How do consumers really react to a recession?
Join Prof. Li Yang, assistant professor of marketing at Cheung Kong Graduate School of Business, for “When Recession Hits, How Do Customers React?”. This online lecture will focus on Prof. Li Yang’s recent research into consumer behavior in the United States and touch on his understanding of Chinese consumers and allow you to interact with Prof. Li Yang in a Q & A session afterwards.
| Time: | 7:30 PM (Beijing Time) – Sunday, December 9th Login Available 15 Minutes before the Event |
| Schedule: | 7:15 PM – 7:30 PM Login Begins 7:30 PM – 7:35 PM CKGSB Introduction 7:35 PM – 8:05 PM Lecture “When Recession Hits, How Do Consumers React?” 8:05 PM – 8:15 PM Q & A Session |
| Location: | Online Webinar ( Please register to receive the webinar login link ) |
For inquiries, please contact MBA Admissions at mbaadmissions@ckgsb.edu.cn
Biography of Professor Yang LI
Professor Yang LI serves as an assistant professor in the marketing division of Cheung Kong Graduate School of Business. Professor LI received his Ph.D. degree in business administration from Columbia University and has taught undergraduate and MBA classes at Columbia Business School. His research areas include retailing, market structure, consumer choice models and social networks. Prior to joining business academia, Professor LI had earned a bachelor degree in electronics science from Peking University, a master degree in biomedical engineering from Columbia University, and had worked for United Nations in New York. Professor LI currently holds a U.S. patent.
