“The Digital Transformation Playbook” with David Rogers of Columbia

March 20, 2018

Columbia Business School’s David Rogers will discuss cases of particular note from China, ranging from new digital-era Chinese businesses, to longer-established Chinese firms to state-run enterprises at this special Knowledge Series event in New York City.

A CKGSB Knowledge Series Event

Join us as David Rogers of Columbia Business School discusses key concepts and ideas from his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age.” Packed with cases, frameworks and strategic planning tools, the book challenges leaders to rethink their fundamental assumptions — about customers, competition, data, innovation, and value — to thrive in the digital age. Mr. Rogers will discuss cases of particular note from China, ranging from new digital-era Chinese businesses, to longer-established Chinese firms to state-run enterprises.

When: 5:30PM to 7:30PM Thursday, May 5, 2016

Where: CKGSB New York Office
601 Lexington Ave., Floor 26
New York, NY 10022


5:30PM – 5:45PMRegistration
5:45PM – 5:50PMWelcome Remarks by Mary Wadsworth Darby, Senior Director of CKGSB Americas
5:50PM – 6:30PMPresentation by David L. Rogers of Columbia Business School
6:30PM – 7:00PMDialogue moderated by Prof. Sun Baohong, Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs and Director of the Customer Information Management Center at CKGSB
7:00PM – 7:10PMClosing Remarks by Alan Chen, Director of CKGSB Americas
7:10PM – 7:30PMNetworking


Individual event is at a $30 fee – or, enroll first as a 2016 Knowledge Series Member to receive a tremendous value on admission to all 2016 Knowledge Series events. Attendees will be permitted to deduct the $30 individual event fee from a future Membership purchase. Event is free to credentialed media.


David Rogers

Speaker & Author, “The Digital Transformation Playbook”

Faculty, Columbia Business School

David Rogers, a member of the faculty at Columbia Business School, is a globally‐recognized leader on digital business strategy, known for his pioneering model of customer networks and his work on digital transformation. He is author of four books, including “The Network Is Your Customer,” and his new book, “The Digital Transformation Playbook: Rethink Your Business for the Digital Age” (April 2016).

At Columbia Business School, David teaches global executives as the faculty director of programs on Digital Marketing and Digital Business Strategy. His recent research with Columbia’s Center on Global Brand Leadership has focused on big data, the Internet of Things, in‐store mobile shoppers, digital marketing ROI, and data sharing. David is also the founder and co‐host of Columbia’s acclaimed BRITE conference on brands, innovation, and technology, where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.

Rogers has consulted and developed custom executive programs for global companies such as Google, GE, Toyota, Pernod Ricard, Visa, SAP, Lilly, Combiphar, IBM, China Eastern Airlines, Kohler, Saint‐Gobain, and MacMillan, among many others. He has delivered strategic workshops for executives in hundreds of companies from 64 countries.

Rogers delivers keynotes at conferences worldwide on digital transformation, digital marketing, big data, and the impact of emerging technologies on business. He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The Financial Times, The Wall Street Journal, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, is a board member of the Marketing Hall of Fame, and is President‐elect of the NY American Marketing Association.

Disseminating deep ideas for China success
Ideas are the currency of our age. And in an age when China’s global significance is growing, CKGSB Americas’ Knowledge Series is the U.S. and Americas executive’s go-to source for a stream of provocative notions that can beneficially affect the way he or she thinks about building and expanding a China business.
Held in our state-of-the-art New York learning center in the heart of one of the world’s great financial hubs, our Knowledge Series lectures and discussions are an opportunity to learn from the world’s brightest minds as they focus on the topics and trends that are most pertinent to your specific China business goals.
Among other themes, Knowledge Series events have examined China’s financial turbulence and what it means for investors; business to business buying: how it has changed, and how we need to change with it; solar power’s future in the U.S. and China; new consumption trends in China and their implication for companies in China’s global supplier network; doing business with a changing China; and where China is and where it is headed. 
Regardless of your China interest, Knowledge Series events are your gateway to acquiring critical insight on macro trends, emerging opportunities, collaboration and competition with Chinese companies, cross-cultural competencies and how to best position China within your own organization.
In an era when ideas matter, the CKGSB Americas Knowledge Series is the authoritative generator of China ideas.


Julie Zhu
Program Manager
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1-646-627-7729

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