With the explosion of China’s economy, a new energetic, innovative spirit is taking hold of how it invests for the future. China’s thriving entrepreneurial drive is transforming the models for starting a company and doing business. Already China’s investment in start-ups has created a new Silicon Valley in Beijing that is attracting the world’s leading companies and has become a magnet for innovators and entrepreneurs. This eruption of entrepreneurial creativity has unleashed unprecedented growth in digital media and e-commerce companies, giving rise to China’s “Facebooks”,“Twitters”, and “EBays” nearly overnight. Chinese firms have moved from being imitators to innovators, creating a new class of Chinese start-up entrepreneurs and a host of new strategies for connecting, serving, and entertaining consumers. This sea change in China has opened the door to opportunity wide for a new generation of young entrepreneurs and innovators.
With the explosion of China’s economy, a new energetic, innovative spirit is taking hold of how it invests for the future. China’s thriving entrepreneurial drive is transforming the models for starting a company and doing business. Already China’s investment in start-ups has created a new Silicon Valley in Beijing that is attracting the world’s leading companies and has become a magnet for innovators and entrepreneurs. This eruption of entrepreneurial creativity has unleashed unprecedented growth for the digital media and e-commerce industries, giving rise to China’s “Facebooks”,“Twitters”, and “EBays” nearly overnight. Chinese firms have moved from being imitators to innovators, creating a new class of Chinese start-up entrepreneurs and a host of new strategies for connecting, serving, and entertaining consumers. This sea change in China has opened the door to opportunity wide for a new generation of young entrepreneurs and innovators.
Join Prof. Sun Baohong, CKGSB’s Dean’s Distinguished Chair Professor of Marketing, in San Jose to take a look inside of this dynamic entrepreneurial marketplace, learn about the innovative business strategies that are emerging in China’s digital media and e-commerce industries, and discover how you can tap into the future of global business with CKGSB MBA, the world-class MBA program for China business.
Spaces are limited; register today to reserve your seat.
Event Details
Date: March.25th, 2014
Time: 19:00 (Reception opens at 18:30) – 20:30
Location: Hyatt Place San Jose/Downtown
282 Almaden Blvd.
San Jose, CA 95113
Language: English
Maximum number of attendees: 50
Registration Cost: Free, but registration is required
Refreshments: Beverages and light snacks provided
Schedule
Time | Activity | Speaker |
18:30-19:00 | Welcome | |
19:00-19:10 | CKGSB Introduction | CKGSB North America Representative |
19:10-20:15 | Start-Up China Lecture | Prof. Sun Baohong |
20:15-20:30 | Reception and Application Experience Sharing | Amber Chen, CKGSB MBA ‘14 |
Click Here to Register Now and Reserve Your Seat
Special Lecture Speaker
Prof. Sun Baohong
Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University.
Prof. Sun also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer, and IBM. An active contributor to media discussions on current business issues, Prof. Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.
