Have you ever thought about starting a business? What does it take to be successful? Do you start with finding angel investors, contacting venture capital firms, product research and development, or creating the perfect business plan? Prof. Rui Zhu takes a second look at the traditional start up model and investigates a new approach to launching a business, the Lean Start Up, which claims to increase the speed and reduce the risk of starting a company. Join CKGSB MBA for a lively discussion on this interesting topic.
Have you ever thought about starting a business? What does it take to be successful? Do you start with finding angel investors, contacting venture capital firms, product research and development, or creating the perfect business plan? Prof. Rui Zhu takes a second look at the traditional start up model and investigates a new approach to launching a business, the Lean Start Up, which claims to increase the speed and reduce the risk of starting a company. Join CKGSB MBA for a lively discussion on this interesting topic.
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Event Details
Time: Oct. 22nd, 2013, 19:00-21:30
Location: CKGSB Beijing Campus (map)
Oriental Plaza
Tower E2, Floor 20
Agenda
Time | Activity |
19:00-19:30 | Welcome Reception |
19:30-20:45 | Lean Start Up- CKGSB MBA Prof. Talk |
20:45-21:00 | Networking Reception |
Rui Zhu is Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she is associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota.
Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, Professor Zhu won the Sauder Junior Research Prize. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC, and Financial Times. She currently is an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board at the Journal of Consumer Research.
Please send inquiries to MBA Admissions at mbaadmissions@ckgsb.edu.cn
