How B2B Buying Has Changed & How We Need to Change With It
2015-11-11  - New York

The nature of business-to-business buying is shifting rapidly. Are you shifting with it? Join us as Ruth P. Stevens, President of eMarketing Strategy, shares her insights at CKGSB’s New York Office on key B2B topics, including: Who is making today’s industrial purchases? Where are business buyers finding product information? What is the most effective approach to B2B marketing? How good is your “data hygiene”?

After Ms. Stevens’ presentation, CKGSB Dean’s Distinguished Chair Professor of Marketing Baohong Sun will join her for a dialogue session followed by a Q&A with the audience. Click here to register.

5:30 p.m. to 7:30 p.m. Wednesday, November 11, 2015

CKGSB New York Office

601 Lexington Ave., Floor 26

New York, NY 10022



5:30PM – 6:00PM: Registration

6:00PM – 6:05PM: Opening Remarks by Greg Marchi, Chief Representative of CKGSB Americas

6:05PM – 6:25PM: Keynote Speaker Ruth Stevens, President of eMarketing Strategy

6:25PM – 6:45PM: Dialogue Session Moderated by Professor Baohong Sun, Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs and Director of the Customer Information Management Center at CKGSB

6:45PM – 7:00PM: Q&A

7:00PM – 7:05PM: Closing Remarks by Alan Chen, Director of Business Development, CKGSB Americas

7:05PM – 7:30PM: Networking

To register for this free event, please click here.


Ruth P. Stevens

President of eMarketing Strategy

Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a contributor to, AdAge, Biznology and Target Marketing Magazine

Ruth has taught marketing to company executives in Shanghai, Beijing and Taipei, and has lectured at CEIBS. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. She is also the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing, and co-author of the white paper series, “B-to-B Database Marketing.”

Ruth is a director of the HIMMS Media Group and the Business Information Industry Association. She also serves as a mentor to fledgling companies at the ERA business accelerator in New York City. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Ruth spent her junior year at the Chinese University of Hong Kong. Learn more at

Baohong Sun

Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs and Director of the Customer Information Management Center at CKGSB

Professor Sun is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her Ph.D. from the University of Southern California in 1997 and B.A. from Renmin University of China.

Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.

Professor Sun is the recipient of numerous awards for research and teaching, including the 2009 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.

She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.


The Cheung Kong Graduate School of Business strives to drive economic development and social progress through interaction with communities of high-level academics and business elites, thus becoming a catalyst of positive social transformation and an advocate of new business culture. 

This discussion is part of the “Knowledge Series” conducted by CKGSB. This series is centered on hot topics in China and Asia. It is hosted by CKGSB and its world-class New York resident professors, together with scholars from first-rate global partner organizations. 

Each month it will present different topics in different forms, including lectures, discussions, etc., with the purpose of spreading cutting-edge knowledge and perspectives related to China and promoting deep dialogue in Chinese, Asian, and global academic and business circles.


Julie Zhu

Program Manager

Cheung Kong Graduate School of Business

C | K | G | S | B

Tel: 646-627-7729


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