Dr. Brian Viard, Associate Professor of Strategy and Economics and Academic Director for MBA at CKGSB, will present his perspective on China’s future business outlook and the significance of an MBA from CKGSB.
A CKGSB Knowledge Series Event
Discover the Future of Business in China
featuring
Dr. Brian Viard
Associate Professor of Strategy and Economics
Academic Director for MBA
CKGSB
When: 6:00PM – 8:00PM Wednesday, May 24, 2017
Where: CKGSB New York Office
601 Lexington Avenue, Floor 26
New York, NY 10022
Dr. Brian Viard, Associate Professor of Strategy and Economics and Academic Director for MBA at CKGSB, will present his perspective on China’s future business outlook and the significance of an MBA from CKGSB.
Following Dr. Viard’s presentation, participants will enjoy a special networking session with CKGSB students and alumni.
Admission to this session is complimentary. Space is limited. Please reserve your spot here.
| AGENDA | |
| 6:00PM – 6:15PM | Registration |
| 6:15PM – 6:20PM | Opening remarks by Mrs. Mary Wadsworth Darby, Chief Representative of CKGSB Americas |
| 6:20PM – 7:00PM | Knowledge sharing by Dr. Brian Viard, Associate Professor of Strategy and Economics and Academic Director for MBA at CKGSB |
| 7:00PM – 7:15PM | MBA information session by Dr. Viard |
| 7:15PM – 7:25PM | Q&A |
| 7:25PM – 7:30PM | Closing remarks by Mr. Alan Chen, Director of CKGSB Americas |
ABOUT THE SPEAKER
Dr. Brian Viard
Associate Professor of Strategy and Economics and Academic Director for MBA at CKGSB
V. Brian Viard moved to Beijing in 2007 to join the faculty of Cheung Kong Graduate School of Business (CKGSB). Prior to that, he was a professor at Stanford Graduate School of Business. Professor Viard’s research focuses on industrial organization economics and the economics of strategy. He has studied the pricing and product strategies of firms in information and technology industries, including the role of product upgrades and complementary goods. In the telecommunications industry, he has examined how entry into local telecommunications markets affects consumer welfare and how competition in cellular phone markets influences technology adoption and pricing. He has also studied whether switching costs make markets more or less competitive and the effectiveness of reward programs in creating switching costs.
Professor Viard’s recent work focuses on the determinants of Internet adoption, including provider competition and availability of content. He is also currently examining the economic effects of China’s efforts to reduce automobile pollution and the effect of university satellite campuses on educational quality. Professor Viard teaches courses on competitive strategy, managerial economics, and information goods markets and is the recipient of CKGSB’s inaugural M.B.A. Best Teaching Award. He is currently developing a course comparing the strategies of firms competing in China and the U.S. He received his Ph.D. in Business Economics from the University of Chicago.
FOR QUESTIONS, PLEASE CONTACT:
Alan Chen
Director
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735
Email: alanchen@ckgsb.edu.cn
