CKGSB Knowledge Series: 2017 China India Insights Conference

May 20, 2018

The Center for Customer Information Management at CKGSB and the China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management are co-organizing the ninth annual China India Insights conference on September 28-30, 2017. The conference will be held at CKGSB’s New York office.

A CKGSB Knowledge Series Event in Partnership
with Yale School of Management



2017 China India Insights Conference

When: September 28 – 30, 2017

Where: CKGSB New York Office

601 Lexington Avenue, Floor 26
New York, NY 10022

The Center for Customer Information Management at CKGSB and the China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management are co-organizing the ninth annual China India Insights conference on September 28-30, 2017. The conference will be held at CKGSB’s New York office.

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India — two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.

All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints, by clicking here.

The conference will begin with a reception on Thursday evening, September 28; it will end early afternoon on Saturday, September 30, 2017. There will be a celebratory dinner on Friday evening.


  • Customer Information Management Center at Cheung Kong Graduate School of Business
  • China India Insights Program at the Yale School of Management

Ticket Information

Conference Costs:

Academics – $295

Non-academics – $495

Registration opens in March 2017.

Space is limited. Please click here to register.

*Subject to change
Thursday, September 28
6:00 – 8:00PMWelcome Reception & Panel Discussion
Friday, September 29
8:00 – 8:30AMRegistration & Continental Breakfast
8:30 – 8:45AMIntroductory Remarks
Session 1 
8:45 – 9:20AMLock Me Up: Evaluating the Adoption of an Innovative Loan Product for Micro Entreprenuers in Ghana

  • Stephen Anderson Macdonald, Stanford Graduate School of Business
  • Discussant: Li Yang
9:20 – 9:55AMChange in Patent Regime and the Role of Branded and Generic Drugs on Price and Quantity

  • Dutta Shantanu, USC – Marshall School of Business
  • Discussant: Puneet Manchanda
9:55 – 10:30 AMB2B Bargaining on a B2C Platform

  • Chu Junhong, National University of Singapore
  • Discussant: Ma Liye
10:30 – 10:45AMBreak
Session 2, Track 1: R&D and Quality Improvements
10:45 – 11:10AMThe Impact of Corporate Taxes on Firm Innovation: Evidence from Corporate Tax Collecting Reform in China

  • Cai Jing, University of Maryland
11:10 – 11:35AMFrom “Made in China” to “Innovated in China”: Necessity, Prospects and Challenges

  • Zhang Xiaobo, Peking University
11:35 – 12:00PMUnderstanding Vehicle Quality Dynamics in the Chinese Automobile Market

  • Bai Jie, Harvard Kennedy School of Government
Session 2, Track 2: Digital Advertising
10:45 – 11:10AMWhy Should I Donate? Examining the Effects of Reputation, Peer Influence, and Popularity on Charitable Giving Over Social Media Platforms

  • Lu Yingda, Rensselaer Polytechnic Institute
11:10 – 11:35AMCan App Notification Ads Boost Short or Long-Term Sales?

  • Tong Siliang, Temple University
11:35 – 12:00PMScattershot or Bullseye in Paid Search Advertising? Evidence of Broad Match Effectiveness from a Field Experiment

  • Joseph Pancras, University of Connecticut
12:00 – 1:00PMLunch
Session 3, Track 1: International Marketing
1:00 – 1:25PMEffectiveness of Sports Sponsoring: An Eastern-Western Comparison

  • Thorsten Teichert, University of Hamburg
1:25 – 1:50PMInternational Marketing Crises: The Role of Psychic Distance and Marketing Capabilities

  • Tarun Kushwaha, University of North Carolina
1:50 – 2:15PMDeterminants of International Marketing Joint Venture Dissolutions in Emerging Markets

  • Kiran Pedada, Texas Tech University
Session 3, Track 2: Growth, Competition, and Policy
1:00 – 1:25PMFestina Lente: How Beachhead Choice Drives Regional Expansion and Success

  • Deb Mitra, University of Florida
1:25 – 1:50PMConsumer Privacy Protection and Company Sales Performance: Field Experiment Evidence on Stated and Revealed Preferences

  • Xiong Guiyang, University of Georgia
1:50 – 2:15PMThe Impact of Policy Intervention on the Dynamic Competition

  • Li Shibo, Indiana University
2:15 – 2:30PMBreak
Session 4, Track 1: Health and Social Issues in Emerging Markets
2:30 – 2:55PMAir Pollution and Morbidity: Evidence from Health Spending in China

  • Li Shanjun, Cornell University
2:55 – 3:20PMHow Risky is China’s Informal Banks?: A Dynamic Model

  • Ni Jian, Johns Hopkins University
3:20 – 3:45PMMobile Targeting and Retargeting: Field Experiments in China

  • Zhang Bing, Nanjing University
Session 4, Track 2: Efficiency with Mobile Targeting
2:30 – 2:55PMDynamic Personalized Targeting with Hidden User Engagement Stages: Mobile Tapstream Data and Field Experiment

  • Zhang Yingjie, Carnegie Mellon University
2:55 – 3:20PMNudging Mobile Consumers with Real-Time Social Dynamics

  • Li Beibei, Carnegie Mellon University
3:20 – 3:45PMTraffic Jams and Prosocial Responses to Mobile Ads: Field Experiments in China

  • Luo Xueming, Temple University
3:45 – 4:00PMBreak
Session 5, Track 1: Indian Consumer Insights
4:00 – 4:25PMTurning India into a Cashless Economy: The Challenges to Overcome

  • Arunava Ghosh, Indian Institute of Management, Indore
4:25 – 4:50PMWhy Consumers Indulge in Showrooming and Webrooming Behavior? An Emerging Market Perspective

  • Jyoti Pandey, Indian Institute of Management, Indore
4:50 – 5:15PMRole of Business Group Affiliation and Interlocking Directorates on Entrepreneurial Orientation of Affiliated Firms

  • Rihana Shaik, Indian Institute of Management, Indore
Session 5, Track 2: Chinese Consumer Insights
4:00 – 4:25PMAn Empirical Analysis of Consumer Multi-Homing in Streaming Service

  • Li Xing, National Bureau of Economic Research
4:25 – 4:50PMConsumer Demand for Luxury Goods: The Presige and Substitution Effects of Price

  • Yang Sha, USC – Marshall
4:50 – 5:15PMHow License Lotteries Affect the Licensed Purchase

  • Hu Mantian, Chinese University of Hong Kong
5:15 – 5:30PMBreak
6:00PMCocktails and Dinner
Saturday, September 30
8:00 – 8:45AMRegistration & Continental Breakfast
Session 6 
8:45 – 9:20AMNo Shit: Demand Estimation with Strategic Complementarities with an Application to Sanitation

  • Mushfiq Mobarak, Yale School of Management
  • Discussant: Ganesh Iyer
9:20 – 9:55AMInput Transaction Costs, Mechanization, and the Misallocation of Land: Explaining the IR

  • Mark Rosenzweig, Yale University 
  • Discussant: Kinshuk Jerath
9:55 – 10:30AMAir Quality and Manufacturing Firm Productivity: Comprehensive Evidence from China

  • Brian Viard, Cheung Kong Graduate School of Business
  • Discussant: Bryan Bollinger
10:30 – 10:45AMBreak
Session 7 
10:45 – 11:30AMResearch Opportunities in Emerging Markets: A Discussion
Session 8 
11:30 – 12:05PMThe “Invisible Hand” Behind High-End Cigarette Consumption in China

  • Shen Qiaowei, The Wharton School Discussant: Andrew Ching
  • Discussant: Anna Tuchman
12:05 – 12:40PMInformal Lending in Emerging Markets

  • Shubhranshu Singh, Johns Hopkins University
  • Discussant: Paddy Padmanabhan
12:40 – 1:25PMShowRooming and Webrooming: Information Externalities Between Traditional and Online Retailers

  • Jing Bing, Cheung Kong Graduate School of Business 
  • Discussant: Dan Keniston
1:25 – 1:30PMClosing Remarks
1:30 – 2:30PMBoxed Lunch & Conference Adjourns


Alan Chen
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735

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