CKGSB Knowledge Series: 2017 China India Insights Conference

NEWS & EVENTS

2017-09-28 - New York

A CKGSB Knowledge Series Event in Partnership
with Yale School of Management

2017 China India Insights Conference

When: September 28 – 30, 2017

Where: CKGSB New York Office

601 Lexington Avenue, Floor 26
New York, NY 10022

The Center for Customer Information Management at CKGSB and the China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management are co-organizing the ninth annual China India Insights conference on September 28-30, 2017. The conference will be held at CKGSB’s New York office.

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India — two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.

All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints, by clicking here.

The conference will begin with a reception on Thursday evening, September 28; it will end early afternoon on Saturday, September 30, 2017. There will be a celebratory dinner on Friday evening.

Organizers

Customer Information Management Center at Cheung Kong Graduate School of Business
China India Insights Program at the Yale School of Management

Ticket Information

Conference Costs:

Academics – $295

Non-academics – $495

Registration opens in March 2017.

Space is limited. Please click here to register.

AGENDA *Subject to change
Thursday, September 28
6:00 – 8:00PM	Welcome Reception & Panel Discussion
Friday, September 29
8:00 – 8:30AM	Registration & Continental Breakfast
8:30 – 8:45AM	Introductory Remarks
Session 1
8:45 – 9:20AM	Lock Me Up: Evaluating the Adoption of an Innovative Loan Product for Micro Entreprenuers in Ghana Stephen Anderson Macdonald, Stanford Graduate School of Business Discussant: Li Yang
9:20 – 9:55AM	Change in Patent Regime and the Role of Branded and Generic Drugs on Price and Quantity Dutta Shantanu, USC – Marshall School of Business Discussant: Puneet Manchanda
9:55 – 10:30 AM	B2B Bargaining on a B2C Platform Chu Junhong, National University of Singapore Discussant: Ma Liye
10:30 – 10:45AM	Break
Session 2, Track 1: R&D and Quality Improvements
10:45 – 11:10AM	The Impact of Corporate Taxes on Firm Innovation: Evidence from Corporate Tax Collecting Reform in China Cai Jing, University of Maryland
11:10 – 11:35AM	From “Made in China” to “Innovated in China”: Necessity, Prospects and Challenges Zhang Xiaobo, Peking University
11:35 – 12:00PM	Understanding Vehicle Quality Dynamics in the Chinese Automobile Market Bai Jie, Harvard Kennedy School of Government
Session 2, Track 2: Digital Advertising
10:45 – 11:10AM	Why Should I Donate? Examining the Effects of Reputation, Peer Influence, and Popularity on Charitable Giving Over Social Media Platforms Lu Yingda, Rensselaer Polytechnic Institute
11:10 – 11:35AM	Can App Notification Ads Boost Short or Long-Term Sales? Tong Siliang, Temple University
11:35 – 12:00PM	Scattershot or Bullseye in Paid Search Advertising? Evidence of Broad Match Effectiveness from a Field Experiment Joseph Pancras, University of Connecticut
12:00 – 1:00PM	Lunch
Session 3, Track 1: International Marketing
1:00 – 1:25PM	Effectiveness of Sports Sponsoring: An Eastern-Western Comparison Thorsten Teichert, University of Hamburg
1:25 – 1:50PM	International Marketing Crises: The Role of Psychic Distance and Marketing Capabilities Tarun Kushwaha, University of North Carolina
1:50 – 2:15PM	Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets Kiran Pedada, Texas Tech University
Session 3, Track 2: Growth, Competition, and Policy
1:00 – 1:25PM	Festina Lente: How Beachhead Choice Drives Regional Expansion and Success Deb Mitra, University of Florida
1:25 – 1:50PM	Consumer Privacy Protection and Company Sales Performance: Field Experiment Evidence on Stated and Revealed Preferences Xiong Guiyang, University of Georgia
1:50 – 2:15PM	The Impact of Policy Intervention on the Dynamic Competition Li Shibo, Indiana University
2:15 – 2:30PM	Break
Session 4, Track 1: Health and Social Issues in Emerging Markets
2:30 – 2:55PM	Air Pollution and Morbidity: Evidence from Health Spending in China Li Shanjun, Cornell University
2:55 – 3:20PM	How Risky is China’s Informal Banks?: A Dynamic Model Ni Jian, Johns Hopkins University
3:20 – 3:45PM	Mobile Targeting and Retargeting: Field Experiments in China Zhang Bing, Nanjing University
Session 4, Track 2: Efficiency with Mobile Targeting
2:30 – 2:55PM	Dynamic Personalized Targeting with Hidden User Engagement Stages: Mobile Tapstream Data and Field Experiment Zhang Yingjie, Carnegie Mellon University
2:55 – 3:20PM	Nudging Mobile Consumers with Real-Time Social Dynamics Li Beibei, Carnegie Mellon University
3:20 – 3:45PM	Traffic Jams and Prosocial Responses to Mobile Ads: Field Experiments in China Luo Xueming, Temple University
3:45 – 4:00PM	Break
Session 5, Track 1: Indian Consumer Insights
4:00 – 4:25PM	Turning India into a Cashless Economy: The Challenges to Overcome Arunava Ghosh, Indian Institute of Management, Indore
4:25 – 4:50PM	Why Consumers Indulge in Showrooming and Webrooming Behavior? An Emerging Market Perspective Jyoti Pandey, Indian Institute of Management, Indore
4:50 – 5:15PM	Role of Business Group Affiliation and Interlocking Directorates on Entrepreneurial Orientation of Affiliated Firms Rihana Shaik, Indian Institute of Management, Indore
Session 5, Track 2: Chinese Consumer Insights
4:00 – 4:25PM	An Empirical Analysis of Consumer Multi-Homing in Streaming Service Li Xing, National Bureau of Economic Research
4:25 – 4:50PM	Consumer Demand for Luxury Goods: The Presige and Substitution Effects of Price Yang Sha, USC – Marshall
4:50 – 5:15PM	How License Lotteries Affect the Licensed Purchase Hu Mantian, Chinese University of Hong Kong
5:15 – 5:30PM	Break
6:00PM	Cocktails and Dinner
Saturday, September 30
8:00 – 8:45AM	Registration & Continental Breakfast
Session 6
8:45 – 9:20AM	No Shit: Demand Estimation with Strategic Complementarities with an Application to Sanitation Mushfiq Mobarak, Yale School of Management Discussant: Ganesh Iyer
9:20 – 9:55AM	Input Transaction Costs, Mechanization, and the Misallocation of Land: Explaining the IR Mark Rosenzweig, Yale University Discussant: Kinshuk Jerath
9:55 – 10:30AM	Air Quality and Manufacturing Firm Productivity: Comprehensive Evidence from China Brian Viard, Cheung Kong Graduate School of Business Discussant: Bryan Bollinger
10:30 – 10:45AM	Break
Session 7
10:45 – 11:30AM	Research Opportunities in Emerging Markets: A Discussion
Session 8
11:30 – 12:05PM	The “Invisible Hand” Behind High-End Cigarette Consumption in China Shen Qiaowei, The Wharton School Discussant: Andrew Ching Discussant: Anna Tuchman
12:05 – 12:40PM	Informal Lending in Emerging Markets Shubhranshu Singh, Johns Hopkins University Discussant: Paddy Padmanabhan
12:40 – 1:25PM	ShowRooming and Webrooming: Information Externalities Between Traditional and Online Retailers Jing Bing, Cheung Kong Graduate School of Business Discussant: Dan Keniston
1:25 – 1:30PM	Closing Remarks
1:30 – 2:30PM	Boxed Lunch & Conference Adjourns

FOR QUESTIONS, PLEASE CONTACT:

Alan Chen
Director
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735
Email: alanchen@ckgsb.edu.cn

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