The Center for Customer Information Management at CKGSB and the China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management are co-organizing the ninth annual China India Insights conference on September 28-30, 2017. The conference will be held at CKGSB’s New York office.
A CKGSB Knowledge Series Event in Partnership
with Yale School of Management
2017 China India Insights Conference
When: September 28 – 30, 2017
Where: CKGSB New York Office
601 Lexington Avenue, Floor 26
New York, NY 10022
The Center for Customer Information Management at CKGSB and the China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management are co-organizing the ninth annual China India Insights conference on September 28-30, 2017. The conference will be held at CKGSB’s New York office.
This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India — two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.
All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints, by clicking here.
The conference will begin with a reception on Thursday evening, September 28; it will end early afternoon on Saturday, September 30, 2017. There will be a celebratory dinner on Friday evening.
Organizers
Ticket Information
Conference Costs:
Academics – $295
Non-academics – $495
Registration opens in March 2017.
Space is limited. Please click here to register.
| AGENDA *Subject to change | |
| Thursday, September 28 | |
| 6:00 – 8:00PM | Welcome Reception & Panel Discussion |
| Friday, September 29 | |
| 8:00 – 8:30AM | Registration & Continental Breakfast |
| 8:30 – 8:45AM | Introductory Remarks |
| Session 1 | |
| 8:45 – 9:20AM | Lock Me Up: Evaluating the Adoption of an Innovative Loan Product for Micro Entreprenuers in Ghana
|
| 9:20 – 9:55AM | Change in Patent Regime and the Role of Branded and Generic Drugs on Price and Quantity
|
| 9:55 – 10:30 AM | B2B Bargaining on a B2C Platform
|
| 10:30 – 10:45AM | Break |
| Session 2, Track 1: R&D and Quality Improvements | |
| 10:45 – 11:10AM | The Impact of Corporate Taxes on Firm Innovation: Evidence from Corporate Tax Collecting Reform in China
|
| 11:10 – 11:35AM | From “Made in China” to “Innovated in China”: Necessity, Prospects and Challenges
|
| 11:35 – 12:00PM | Understanding Vehicle Quality Dynamics in the Chinese Automobile Market
|
| Session 2, Track 2: Digital Advertising | |
| 10:45 – 11:10AM | Why Should I Donate? Examining the Effects of Reputation, Peer Influence, and Popularity on Charitable Giving Over Social Media Platforms
|
| 11:10 – 11:35AM | Can App Notification Ads Boost Short or Long-Term Sales?
|
| 11:35 – 12:00PM | Scattershot or Bullseye in Paid Search Advertising? Evidence of Broad Match Effectiveness from a Field Experiment
|
| 12:00 – 1:00PM | Lunch |
| Session 3, Track 1: International Marketing | |
| 1:00 – 1:25PM | Effectiveness of Sports Sponsoring: An Eastern-Western Comparison
|
| 1:25 – 1:50PM | International Marketing Crises: The Role of Psychic Distance and Marketing Capabilities
|
| 1:50 – 2:15PM | Determinants of International Marketing Joint Venture Dissolutions in Emerging Markets
|
| Session 3, Track 2: Growth, Competition, and Policy | |
| 1:00 – 1:25PM | Festina Lente: How Beachhead Choice Drives Regional Expansion and Success
|
| 1:25 – 1:50PM | Consumer Privacy Protection and Company Sales Performance: Field Experiment Evidence on Stated and Revealed Preferences
|
| 1:50 – 2:15PM | The Impact of Policy Intervention on the Dynamic Competition
|
| 2:15 – 2:30PM | Break |
| Session 4, Track 1: Health and Social Issues in Emerging Markets | |
| 2:30 – 2:55PM | Air Pollution and Morbidity: Evidence from Health Spending in China
|
| 2:55 – 3:20PM | How Risky is China’s Informal Banks?: A Dynamic Model
|
| 3:20 – 3:45PM | Mobile Targeting and Retargeting: Field Experiments in China
|
| Session 4, Track 2: Efficiency with Mobile Targeting | |
| 2:30 – 2:55PM | Dynamic Personalized Targeting with Hidden User Engagement Stages: Mobile Tapstream Data and Field Experiment
|
| 2:55 – 3:20PM | Nudging Mobile Consumers with Real-Time Social Dynamics
|
| 3:20 – 3:45PM | Traffic Jams and Prosocial Responses to Mobile Ads: Field Experiments in China
|
| 3:45 – 4:00PM | Break |
| Session 5, Track 1: Indian Consumer Insights | |
| 4:00 – 4:25PM | Turning India into a Cashless Economy: The Challenges to Overcome
|
| 4:25 – 4:50PM | Why Consumers Indulge in Showrooming and Webrooming Behavior? An Emerging Market Perspective
|
| 4:50 – 5:15PM | Role of Business Group Affiliation and Interlocking Directorates on Entrepreneurial Orientation of Affiliated Firms
|
| Session 5, Track 2: Chinese Consumer Insights | |
| 4:00 – 4:25PM | An Empirical Analysis of Consumer Multi-Homing in Streaming Service
|
| 4:25 – 4:50PM | Consumer Demand for Luxury Goods: The Presige and Substitution Effects of Price
|
| 4:50 – 5:15PM | How License Lotteries Affect the Licensed Purchase
|
| 5:15 – 5:30PM | Break |
| 6:00PM | Cocktails and Dinner |
| Saturday, September 30 | |
| 8:00 – 8:45AM | Registration & Continental Breakfast |
| Session 6 | |
| 8:45 – 9:20AM | No Shit: Demand Estimation with Strategic Complementarities with an Application to Sanitation
|
| 9:20 – 9:55AM | Input Transaction Costs, Mechanization, and the Misallocation of Land: Explaining the IR
|
| 9:55 – 10:30AM | Air Quality and Manufacturing Firm Productivity: Comprehensive Evidence from China
|
| 10:30 – 10:45AM | Break |
| Session 7 | |
| 10:45 – 11:30AM | Research Opportunities in Emerging Markets: A Discussion |
| Session 8 | |
| 11:30 – 12:05PM | The “Invisible Hand” Behind High-End Cigarette Consumption in China
|
| 12:05 – 12:40PM | Informal Lending in Emerging Markets
|
| 12:40 – 1:25PM | ShowRooming and Webrooming: Information Externalities Between Traditional and Online Retailers
|
| 1:25 – 1:30PM | Closing Remarks |
| 1:30 – 2:30PM | Boxed Lunch & Conference Adjourns |
FOR QUESTIONS, PLEASE CONTACT:
Alan Chen
Director
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735
Email: alanchen@ckgsb.edu.cn
