2018 CKGSB Marketing Research Camp in Shenzhen

9:00-10:00am

The Role of the Physical Store: Developing Customer Value through ‘Fit Product’ Purchases

please click here for abstract

Scott Neslin

Albert Wesley Frey Professor of Marketing

Tuck School of Business, Dartmouth College

10:10-11:10am

Letting Logos Speak: A Machine Learning Approach to Data-Driven Logo Design

please click here for abstract

Ryan Dew

Assistant Professor of Marketing

Wharton School, University of Pennsylvania

11:20am-12:20pm

The Impact of Soda Taxes on Nutritional Intake and Welfare

please click here for abstract

YAO Song

Associate Professor of Marketing

Carlson School of Management, University of Minnesota

Lunch Break

2:00-3:00pm

Hybrid E-commerce Platform: When an Online Retailer Offers Own Delivery Service

please click here for abstract

CHEN Yubo

Professor of Marketing

Tsinghua University

3:15-4:15pm

Informational Complementarity

please click here for abstract

LIN Song

Assistant Professor of Marketing

Hong Kong University of Science and Technology

4:30-5:30pm

Webrooming

please click here for abstract

JING Bing

Associate Professor of Marketing

Cheung Kong Graduate School of Business