Know what’s next for business in China and beyond by subscribing to our quarterly magazine offered in print format
and online. We’ll keep you updated on the latest trends, hot topics and more in our monthly newsletter.
2018 CKGSB Marketing Research Camp in Shenzhen
2018-07-17 - Shenzhen
Date: 2018.07.17, 9:00 – 18:00
Location: 24F Star II, The Langham, Shenzhen
Language: English
Registration: To register, please click here.
Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn
 |
9:00-10:00am The Role of the Physical Store: Developing Customer Value through ‘Fit Product’ Purchases please click here for abstract Albert Wesley Frey Professor of Marketing Tuck School of Business, Dartmouth College |
 |
10:10-11:10am Letting Logos Speak: A Machine Learning Approach to Data-Driven Logo Design please click here for abstract Assistant Professor of Marketing Wharton School, University of Pennsylvania |
 |
11:20am-12:20pm The Impact of Soda Taxes on Nutritional Intake and Welfare please click here for abstract Associate Professor of Marketing Carlson School of Management, University of Minnesota |
|
Lunch Break |
|
 |
2:00-3:00pm Hybrid E-commerce Platform: When an Online Retailer Offers Own Delivery Service please click here for abstract Professor of Marketing Tsinghua University |
 |
3:15-4:15pm Informational Complementarity please click here for abstract Assistant Professor of Marketing Hong Kong University of Science and Technology |
 |
4:30-5:30pm Webrooming please click here for abstract Associate Professor of Marketing Cheung Kong Graduate School of Business |
| 6:00pm Dinner |
Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.
