CKGSB website

CKGSB Knowledge

Taking a Hard Look at Customer Relationship Management

by Li Yang

December 7, 2012

Oded Netzer, Associate Professor at Columbia University, during his visit to CKGSB

“Big Data” is fast becoming an important asset for companies. Deciphering data can lead to many useful insights about consumers and their preferences. But the reality is that only a handful of companies really understand how to leverage Big Data in the right way. Big Data is not just about the size of data, but also finding ways to mine the information hidden in the data.

Oded Netzer, the Philip H. Geier Jr. Associate Professor at Columbia University, has been focused on customer relationship management in a big way. During a recent visit to Beijing, Netzer sat down with Li Yang, Assistant Professor of Marketing at CKGSB, and elaborated on how companies can use data to come up with more product/service differentiation to achieve better customer acquisition and retention, and to survive and win in the increasingly competitive business environment.

You may also like

Alibaba vs Products at your fingertips

The rivalry between China’s e-commerce giants has been a constant in the market, despite their different development models By Li.

by Li Wei | Feb. 28 2023

The Importance of Specifics

Dan Wang, Technology Analyst at Gavekal Dragonomics, discusses the changes in China’s tech industry and the prospects for China-US economic.

by Patrick Body | Nov. 11 2022

A Growing Forest

Genki Forest has successfully challenged the perception that China’s beverage industry belongs to established brands.

by Teng Binsheng | Nov. 8 2022

Ample Charge

CATL dominates China’s electric vehicle battery market, and the company is setting its sights on greater international success.

by Mark Andrews | Nov. 7 2022