CKGSB website

CKGSB Knowledge

Holiday Diary: Chinese Outbound Tourism Statistics

by CKGSB Knowledge

August 18, 2014

(Click to enlarge)

A look at Chinese outbound tourism statistics: which countries feature big on the travel plans of Chinese tourists and how they are impacting the local economy there.

The number of Chinese tourists criss-crossing the globe is swelling. As disposable incomes rise and the government eases restrictions on travel, more and more Chinese citizens are finding it easier to travel abroad. According to The Economist, “Nearly one in ten international tourists worldwide is now Chinese, with 97.3m outward-bound journeys from the country last year, of which around half were for leisure.”

They are also among the biggest spenders. According to the United Nations World Tourism Organization (UNWTO), in 2012 alone Chinese tourists spent a record $102 billion on international tourism. Back in 2000, only 10 million Chinese travelled abroad. In 2012 that figure stood at 83 million in 2012, making China the world’s fastest-growing tourism market.

This May Euromonitor forecasted 16% growth in China’s outbound market for 2014 after seeing expenditure reach a record level of $120 billion in 2013. CKGSB Knowledge shows where the travelers are going and what they’re encountering then they land. Click on the image for the details.

Snapshot part 1

Hong Kong

Visitors: 34,914,505 (2012)  40,745,227 (2013)

Growth: 16.7%

Developments: Chinese visitors to Hong Kong hit a milestone in the summer of 2013, reaching a total of 4 million border crossing in a single month!


Visitors: 17,188,383 (2012)  18,632,207 (2013)

Growth: 8.40%

Developments: Mainland Chinese visitors’ market share of total number of visitors to Macau reached 65% in August, hitting a new record.


Visitors: 4,000,997 (2012)  4,705,173 (2013)

Growth: 17.6%

Developments: A February 2014 poll from Chiang Mai University found that 80% of Chiang Mai residents were not happy with the massive influx of Chinese tourists thanks to the popularity of Lost in Thailand.


Visitors: 2,586,327 (2012)   2,874,702 (2013)

Growth: 11.15%

Developments: Mainland visitor numbers to Taiwan are slowly bouncing back from changes to restrictions on tour groups in early 2013, which caused a momentary lapse in volume.


Visitors: 2,003,918 (2012)   2,269,853 (2013)

Growth: 11.60%

Developments: Even while Chinese visitor numbers dropped thanks to more stringent group tour restrictions, Chinese are still the top-spending tourist demographic in Singapore, shelling out $2.98 billion.

Snapshot part 2


Visitors: 817,042 (2012)    1,907,794 (2013)

Growth: 133.50%

Developments: Beijing’s deployment of an oil rig in disputed waters in May this year set off a wave of anti-Chinese riots in Vietnam, causing Chinese tourists to flee home or to neighboring countries. This is likely to impact tourist numbers.


Visitors: 1,474,715 (2012)  1,808,000 (2013)

Growth: 22.60%

Developments: 2013 saw the in-vogue ‘investor visas’ more than double from 2012, with Chinese investor visa recipients accounting for 80% of all such visas issued.


Visitors: 1,559,123 (2012)  1,791,432 (2013)

Growth: 14.90%

Developments: The mysterious disappearance of flight MH370 scared off Chinese tourists to Malaysia surrounding the May holidays in 2014, but officials are optimistic that skittish tourists will return in full force sooner than later.


Visitors: 1,425,637 (2012)  1,314,437 (2013)

Growth: -7.80%

Developments: Territorial disputes could be behind Japan’s negative growth in Chinese visitors, but numbers for 2012 were outstanding, a 130% increase over the previous year.

South Korea 

Visitors: 726,924 (2012)   1,046,771 (2013)

Growth: 44.00%

Developments: K-pop is attracting China’s more youthful tourists, and the country is also gaining on the losses of its neighbor, Japan.

You may also like

Staying Afloat

China is at the heart of most global supply chains, but shipping disruptions and skyrocketing freight prices are raising questions about potential.

by Shi Weijun | Nov. 10 2022

Tourism Turnaround

Tourism both in China and internationally has struggled due to the pandemic, but strong demand for travel remains.

by James Liang | Nov. 9 2022

Diamonds are Forever

Shifting demographics within China’s luxury market offer new opportunities for local and international brands.

by Patrick Body | Nov. 8 2022

A Growing Forest

Genki Forest has successfully challenged the perception that China’s beverage industry belongs to established brands.

by Teng Binsheng | Nov. 8 2022