CKGSB website

CKGSB Knowledge

China’s Social Media Giants

by CKGSB Knowledge

December 13, 2012

 

Click to enlarge
Click to enlarge

Unknown to most people outside China, the country has a very vibrant social media landscape. A surprisingly large percentage of people across both urban and small-town China are hooked to micro-blogs and social networking service (SNS) products. Over the years, Chinese social media companies have come up with some very innovative products and services, such as Tencent’s WeChat, a unique mobile instant messaging service which has multimedia capabilities.

With innovations such as this, it’s no wonder then that some Chinese social media products have grown incredibly big in a relatively short space of time. For example, Tencent’s Qzone with 576 million users in China easily rivals Twitter’s global user base (see graphic).

According to a recent McKinsey and Co report, China has “by far the world’s most active social-media population“. While most people use SNS products for simple networking and fun, micro-blogs are also used for news dissemination and sharing, and other services. At the moment, location-based services, however, are relatively small.

Increasingly, Chinese consumers are basing their buying decisions based on what they read on social media, forcing companies to crank up their digital marketing efforts.

Click on the graphic to learn more about the most important social media products in China and their size relative to that of Facebook and Twitter, global social media platforms not available in China.

You may also like

Auto Autonomy

Pony.ai’s driverless taxis are helping usher in a new era of transportation and changing the face of the taxi industry.

by Sherry Fei Ju | Jul. 15 2022

Solving the Fertility Conundrum

China’s ultra-low fertility rates will severely hamper the country’s growth in the coming years. What must be done to.

by Ouyang Hui | Apr. 18 2022

Burning out

The hardworking approach of Chinese people is the driving force behind the country’s unmatched growth, but attitudes are starting to shift.

by Leslie Wang | Apr. 18 2022

Refocusing Our Energy

Fu Chengyu, former chairman of SINOPEC and former chairman and CEO of CNOOC, elaborates on what China has to do to achieve.

by Patrick Body | Apr. 18 2022