Li Xilin is an Assistant Professor of Marketing at the Cheung Kong Graduate School of Business (CKGSB). Before joining CKGSB, she previously served as an Assistant Professor of Marketing at China Europe International Business School (CEIBS). Professor Li received her Ph.D. in Behavioral Science and MBA from the University of Chicago Booth School of Business in 2022.
Professor Li’s primary research interests include decision-making and judgment, as well as consumer behavior and psychology. Her extensive research has been published in top-tier international academic journals across various fields, including the interdisciplinary journal Proceedings of the National Academy of Sciences (PNAS), and leading management and marketing journals (UTD 24, FT50), such as Management Science, Journal of Marketing Research, and Journal of Consumer Research. Her work also appears in top psychology journals such as the Journal of Personality and Social Psychology and Personality and Social Psychology Bulletin.
Professor Li has frequently presented at prestigious international academic conferences, including those organized by the Society for Judgment and Decision Making and the Association for Consumer Research.
In 2023, Professor Li was selected for China’s national-level Youth Talent Program for Overseas High-Level Talents as well as the Shanghai Overseas High-Level Talent Introduction Program.