Webinar: How to Commercialize an Idea in the Cultural and Creative Sectors

  • Date: May 26, 2022 10:00 am
  • Location: Zoom Webinar
  • Language: Chinese and English (with simultaneous translation)

About this event

Date: May 26, 2022
Time: 10:00-11:45 am China time

Organizers: Cheung Kong Graduate School of Business (CKGSB), Themed Entertainment Association (TEA)

Cheung Kong Graduate School of Business, in collaboration with the Themed Entertainment Association (TEA), hosts a webinar on “How to Commercialize an Idea in the Cultural and Creative Sectors” on May 26th.

  • • What lies behind Disneyland’s success as the world’s largest themed entertainment park?
  • • How can we maximize the commercial value of good cultural and creative ideas?
  • • How should cultural and creative industries, such as metaverse, gaming, art, architecture and films, be further integrated to foster new business ecosystems?

Speakers

Xinyu Fan

Assistant Professor of Economics, Cheung Kong Graduate School of Business

Dr. Xinyu Fan is an Assistant Professor of Economics at CKGSB. He received his Ph.D. in economics from the University of California, Los Angles (UCLA) in 2018. Dr. Fan also holds B.Econ&Fin from the University of Hong Kong. Dr. Fan is mainly interested in game theory and its applications in political economy and organizational economics. His research interests also include economic history and industrial organization. 

Owen Zhao

Chairman of China Development Council, Themed Entertainment Association (TEA)

With over 20 years of experience in themed entertainment investment, management and operation, Owen has successfully operated diverse culture entertainment projects across America, Australia and China. He is one of the most sophisticated professionals who are familiar with China and western themed entertainments products and well-known for his advanced expertise in domestic and oversea resources integration and project operation. He has cooperated with numbers of brands and projects including Disney, Merlin Entertainments, Chimelong, Shanghai Expo, Asia Music Festival, etc.

Andrew Kam

Former Senior Vice President of Beijing Wanda Cultural Industry Group, Former Executive Vice President and Managing Director of Hong Kong Disneyland

Andrew Kam has more than 30 years of experience in the consumption, culture and travel industries. He has served as a senior executive in three Fortune 500 companies. He was the first Chinese president of Disneyland. Under his leadership, the Hong Kong Disneyland built three new parks for the first time, built the world’s first Iron Man attraction and the largest new hotel in Hong Kong Disneyland. Through 4 years of continuous upgrade and optimization under Andrew’s leadership, the Hong Kong Disneyland achieved the first positive EBITDA in 2010, pulling the park out of a long-term deficit since the park’s opening in 2005, and set a record of the highest passenger flow and revenue, becoming the fifth largest park in Asia.

Stephen Cavit

Lead Composer and Principal of Iconic Music & Sound, Member of Board of Directors of the Themed Entertainment Association (TEA)

Stephen Cavit is a two-time Emmy Award winner, two-time BMI Conductor Studio member, IAAPA Brass Ring Award winner, and a fellow of the Sundance Composer Lab. He is the Founder of Iconic 360 – Sound & Music, a full-service audio and music company based in Seattle, WA. Iconic recently scored original music for the new permanent WALKING DEAD attraction at Universal Studios Hollywood, ICE AGE: NO TIME FOR NUTS 4D for 20th Century Fox/Simex-Iwerks, THE FANTASTIC MR. FOX christmas spectacular for Pico/Fox Hong Kong, and ALIEN V. PREDATOR for Universal Hollywood and Universal Japan.

Rik Athorne

Senior Creative Business Director of Weta Workshop, Board Director of Themed Entertainment Association (TEA) APAC

As the Senior Creative Business Director of Weta Workshop, Rik leads the Workshop’s fastest-growing division, championing and articulating the Workshop’s vision for the future of location-based experiences and emerging entertainment platforms.

Wētā Workshop is an award-winning concept design and manufacturing facility founded by Richard Taylor and Tania Rodger since 1987.For over 30 years, they have applied innovation and artistry to the world’s creative industries and won five Academy Awards. They take on exciting projects of any size, scope, or scale, from the earliest stages of creative development through to manufacture and delivery almost anywhere in the world. Many famous films are created by Weta including: Avatar, Dune, King Kong, The Chronicles of Narnia, The Lord of the Rings.

Agenda

10:00-10:05 | Opening Speech

Xinyu FAN, Assistant Professor of Economics, Cheung Kong Graduate School of Business

10:05-10:15 | CKGSB x Themed Entertainment Association (TEA) - Global Themed Entertainment Program, TEA and Thea Awards

Owen ZHAO, Chairman of China Development Council, Themed Entertainment Association (TEA)

10:15-10:45 | The Way to Break the Deadlock for Chinese Culture and Tourism Industry

Andrew KAM, Former Senior Vice President of Beijing Wanda Cultural Industry Group, Former Executive Vice President and Managing Director of Hong Kong Disneyland

10:45-11:15 | Infinite Cosmos - Immersive Audio for the Shanghai Astronomy Museum

Stephen CAVIT, Lead Composer and Principal of Iconic Music & Sound, Member of Board of Directors of the Themed Entertainment Association (TEA)

11:15-11:40 | Imagination, Creativity and the Love for Production - Weta Workshop Unleashed

Rik Athorne, Senior Creative Business Director of Weta Workshop, Board Director of Themed Entertainment Association (TEA) APAC

11:40-12:20 | Panel Discussion: Opportunities and Challenges for Themed Entertainment in the Post-Pandemic Era

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