The COVID-19 crisis appears to be supercharging a new era of digitalisation in China. From online food delivery to ride-hailing apps, digital business models and technologies have played an important role in mitigating the social and business impacts of the pandemic. Amid the contracting economy, the demand for tech has grown sharply.
The Chinese government’s policy response to COVID-19 reflects a prioritisation of the digital economy, with President Xi Jinping announcing that the government will invest an estimated US $1.4 trillion over the next six years to accelerate the development of homegrown technology, from 5G wireless networks to artificial intelligence.
This webinar, produced by Asia House in partnership with CKGSB, will take a deep dive into the emerging digital trends in China, and provide insights on how consumer habits, business operations, and government policymaking are changing.
This webinar will be held on Zoom. Click here to register.
Phone: +86-10-8518 8858 ext. 3319
E-mail: bhsun@ckgsb.edu.cn
Dean’s Distinguished Chair Professor of Marketing, Cheung Kong Graduate School of Business (CKGSB)
PhD, University of Southern California
Areas of Expertise: Big Data Marketing, Consumer Behavior and Trends, Customer Relationship Management, Digital Branding and Marketing, Dynamic Structural Models and Interactive Marketing Mix, E-commerce, Pricing Strategy, Social Commerce
Biography
Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing at CKGSB. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China.
Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.
Professor Sun is the recipient of numerous awards for research and teaching, including the 2008 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.
She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine and Bloomberg, among others.
Anita directs Sinovation Ventures’ branding, entrepreneurs community and training programs, public relations, marketing activities, and new business development. With 12 years of large scale Internet media platform experience in the Greater China region, Anita has worked with Tudou, Google and Yahoo! in the Greater China region with responsibilities ranging from marketing management, business development, product management, P&L management, and data analytics. Between 2014 to 2016, she founded Taiwan Startup Stadium that work with tech startups to go global, training over 150 startup companies and built a network of 15 top global accelerators, investors, tech conferences in the ecosystem. Anita holds M.S. in Integrated Marketing Communications, Medill School, Northwestern University.
Deborah Campbell is the COO for Accenture Greater China, responsible for the successful operation of the Accenture business in Greater China.
She has been living in Hong Kong for the past two years and has had 15 years experience of working in China and with Chinese companies.
Prior to this she was the Senior Managing Director of Finance Operations for Accenture.
