CKGSB Dialogue E-series: The Future of Sustainable Business

  • Date: June 22, 2020 8:00 pm
  • Location: Webinar
  • Organized by: Cheung Kong Graduate School of Business, Economics of Mutuality at Mars, Incorporated, Mars China
  • Language: English (with simultaneous translation into Chinese)

About this event

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As countries respond to the devastation caused by COVID-19, private enterprises are discovering positive ways to address the gaps that exist in our society. Car manufactures are retooling their factories to produce ventilators; corporations are donating protective gear to hospitals, and companies are improving their working conditions and safety standards. The crisis has highlighted the positive impact that the private sector can play when they step up their social responsibility efforts. Mounting evidence also show that consumers and shareholders prefer companies with a clear humanistic approach rather than simply increasing their profit margins.

 

  • How should companies enhance their sustainability efforts post COVID-19?
  • What role do they play in meeting the challenges we face in today’s world?
  • How can civil society collaborate with private enterprise and government organizations to achieve a sustainable and inclusive future?

 

The Cheung Kong Graduate School of Business (CKGSB) will host a webinar on ‘The Future of Sustainable Business’, with the support from Catalyst, Mars, Incorporated’s internal think-tank and Mars China. Dr. ZHU Rui (Juliet), CKGSB’s Professor of Marketing, Academic Director for the EMBA Program, and Director of the Social Innovation and Business for Good Center, will share her latest research on environmental, social and governance (ESG) in China based on her new book ‘Companies of the Future: A Three-step Approach for Sustainable Business’ and Bruno ROCHE, Chief Economist of Mars, Incorporated and Founder of the Economics of Mutuality (EoM), will elaborate on the EoM movement and approach taken by companies like Mars in balancing profit and social responsibility. ZHOU Li, Assistant Dean of CKGSB, will join Juliet and Bruno to share his insights on social innovation and sustainable business as well.

Supporting Organizations: British Chamber of Commerce in China, Australian Chamber of Commerce in China, Swiss Chamber of Commerce in China

 

Agenda

8:00pm-8:05pm | Intro

ZHOU Li, Assistant Dean, Cheung Kong Graduate School of Business

8:05pm-8:15pm | Keynote speech

ZHU Rui Professor of Marketing, Academic Director for EMBA, Director of the Social Innovation and Business for Good Center, Cheung Kong Graduate School of Business

8:15pm-8:25pm | Keynote speech

Bruno ROCHE, Chief Economist, Mars, Incorporated; Founder, Economics of Mutuality

8:25pm-9:05pm | Panel Discussion

· Bruno ROCHE, Chief Economist, Mars, Incorporated; Founder, Economics of Mutuality

· ZHU Rui Professor of Marketing, Academic Director for EMBA, Director of the Social Innovation and Business for Good Center, Cheung Kong Graduate School of Business

· Moderator: ZHOU Li, Assistant Dean, Cheung Kong Graduate School of Business

9:05pm-9:25pm | Q&A

9:25pm-9:30pm | Conclusion

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