Date: August 4 , 2026
Venue: CKGSB Shanghai Campus (Hongqiao Vanke Center T5 Building, 1-2F,988 Shenchang Road, Minhang District, Shanghai, China)
9:00am-10:00am | The Value of Platform Data
Yubo Chen, Tsinghua University
10:10am-11:10am | Which Side Will You Stand By? How Reviews Featuring High vs. Low Conflict Influence Consumers’ Brand Liking
Hao Shen, Chinese University of Hong Kong
11:20am-12:20am | Selling Twice: Organizational Structure and Platform Monetization
Xi Li, University of Hong Kong
12:20pm-2:00pm: Lunch
2:00pm-3:00pm | Quality Cuts Deeper: Why Quality-Based Differential Treatment Feels More Unfair than Price-Based Differential Treatment
Kuangjie Zhang, Nanyang Technological University
3:10pm-4:10pm | Human-AI Affective Relationships: Engagement in Virtual Worlds and Impact on Real World
Zijun Shi, Hong Kong University of Science and Technology
4:20pm-5:20pm | How Digital Features Shape What Consumers Believe and Choose
Yang Yang, University of Florida
5:20pm-8:00pm: Dinner
No registration fee is required. However, to ease logistics, interested faculty members and doctoral students from peer schools should send an email with the subject line “Attending the CKGSB Marketing Workshop” to Ms. Sarah LAN: dmlan@ckgsb.edu.cn, and indicate your plan to attend. CKGSB provides lunch and dinner.
