2019 CKGSB Marketing Research Forum

  • Date: July 19, 2019 9:00 am
  • Location: Classroom 1, CKGSB Shanghai Campus,Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai上海市闵行区申长路988弄虹桥万科中心5号楼
  • Language: English

About this event

Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn

Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.

Speakers

ZHU Rui (Juliet)

Professor of Marketing, Director of Social Innovation and Business for Good Center, Director of Common Prosperity and Social Innovation Center

PhD, University of Minnesota

Phone: +86 10 8518 8858 ext. 3822
E-mail: rzhu@ckgsb.edu.cn

Professor of Marketing, Director of Social Innovation and Business for Good Center, Director of Common Prosperity and Social Innovation Center

PhD, University of Minnesota

Areas of Expertise: Branding, Consumer Behavior, Consumer Information Processing and Psychology, Corporate Social Responsibility, Design and Structural Effects of Physical Environment, Innovative Business Models, Modern Philanthropy, Tencent

Biography

Zhu Rui is Professor of Marketing and Director of Social Innovation and Business for Good Center at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she was associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her PhD in Marketing from University of Minnesota.

Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2015, Professor Zhu won the CKGSB Research Excellence Award. In 2010, Professor Zhu won the Sauder Research Excellence Award. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. She is AMA-Sheth Foundation Doctoral Consortium Fellow in 2002. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and Financial Times. She currently is an Associate Editor at the Journal of Marketing Research and serves on the editorial board at the Journal of Consumer Research and the Journal of Consumer Psychology.

Professor Zhu has extensive experience in teaching and consulting. She has taught Marketing Management and Consumer Behavior at the PhD, EMBA, MBA, EE and Undergraduate levels.

Download CV

Wilfred Amaldoss

Fuqua School of Business, Duke University

Andrew Ching

Carey Business School, Johns Hopkins University

Tianshu Sun

Marshall School of Business, University of Southern California

Ravi Mehta

University of Illinois at Urbana-Champaign

Xiaojing Dong

Santa Clara University & LinkedIn

Xiuping Li

National University of Singapore

Agenda

9:00-10:00am | How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-being

Juliet Zhu

Cheung Kong Graduate School of Business

10:10-11:10am | Media Platforms’ Content Provision Strategy and Source of Profits

Wilfred Amaldoss

Fuqua School of Business, Duke University

11:20am-12:20pm | A Heuristic Approach to Explore: The Value of Perfect Information

Andrew Ching

Carey Business School, Johns Hopkins University

12:30-13:30pm  | Lunch Break

12:30-13:00pm | Lunch Sharing Field Experiments in the Tech Industry across US and China: Some Observations

Tianshu Sun

Marshall School of Business, University of Southern California

14:00-15:00pm | Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity

Ravi Mehta

University of Illinois at Urbana-Champaign

15:15-16:15pm | Estimation of Preference Heterogeneity in Markets with Costly Search

Xiaojing Dong

Santa Clara University & LinkedIn

16:30-17:30pm | Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation

Xiuping Li

National University of Singapore

18:00pm     Dinner | Dinner

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