2019 CKGSB Marketing Research Forum

  • Date: July 19, 2019 9:00 am
  • Location: Classroom 1, CKGSB Shanghai Campus,Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai上海市闵行区申长路988弄虹桥万科中心5号楼
  • Language: English

About this event

Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn

Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.

Speakers

ZHU Rui (Juliet)

Professor of Marketing
Director of Social Innovation and Branding Center
Director of ESG and Social Innovation Center

PhD, University of Minnesota

Dr. Zhu Rui (Juliet) is Professor of Marketing, Director of the Social Innovation and Branding Center, and Director of the Center of ESG and Social Innovation at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, Juliet was Associate Professor of Marketing, and Canada Research Chair in consumer behavior at the University of British Columbia (BC, Canada) and Assistant Professor of Marketing at Rice University (USA). She received her Ph.D. in Marketing from University of Minnesota in 2003. 

Prof. Zhu’s research interests center on behavioral science, social innovation, and brand management. Her research has been published in top journals, such as Science, Journal of Consumer Research, and Journal of Marketing Research. She currently serves as Associate Editor for the Journal of Marketing. She published a book “Enterprises of the Future: A Three-step Approach for Sustainable Business” in 2020, and another book “The logic of Decision” in 2022.

Download CV

Wilfred Amaldoss

Fuqua School of Business, Duke University

Andrew Ching

Carey Business School, Johns Hopkins University

Tianshu Sun

Robert R. Dockson Assistant Professor in Business Administration, Assistant Professor of Data Sciences and Operations, Marshall School of Business, University of Southern California

Tianshu Sun’s research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with Big Data to improve business decisions. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu’s research has received 9 Best Paper Awards (ICIS, CIST, WITS, INFORMS), and has been supported by grants from Adobe and Marketing Science Institute.

Ravi Mehta

University of Illinois at Urbana-Champaign

Xiaojing Dong

Santa Clara University & LinkedIn

Xiuping Li

National University of Singapore

Agenda

9:00-10:00am | How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-being

Juliet Zhu

Cheung Kong Graduate School of Business

10:10-11:10am | Media Platforms’ Content Provision Strategy and Source of Profits

Wilfred Amaldoss

Fuqua School of Business, Duke University

11:20am-12:20pm | A Heuristic Approach to Explore: The Value of Perfect Information

Andrew Ching

Carey Business School, Johns Hopkins University

12:30-13:30pm  | Lunch Break

12:30-13:00pm | Lunch Sharing Field Experiments in the Tech Industry across US and China: Some Observations

Tianshu Sun

Marshall School of Business, University of Southern California

14:00-15:00pm | Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity

Ravi Mehta

University of Illinois at Urbana-Champaign

15:15-16:15pm | Estimation of Preference Heterogeneity in Markets with Costly Search

Xiaojing Dong

Santa Clara University & LinkedIn

16:30-17:30pm | Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation

Xiuping Li

National University of Singapore

18:00pm     Dinner | Dinner

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