2019 CKGSB Marketing Research Forum

Dr. Zhu Rui (Juliet) is Professor of Marketing, Director of the Social Innovation and Branding Center, and Director of the Center of ESG and Social Innovation at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, Juliet was Associate Professor of Marketing, and Canada Research Chair in consumer behavior at the University of British Columbia (BC, Canada) and Assistant Professor of Marketing at Rice University (USA). She received her Ph.D. in Marketing from University of Minnesota in 2003. 

Prof. Zhu’s research interests center on behavioral science, social innovation, and brand management. Her research has been published in top journals, such as Science, Journal of Consumer Research, and Journal of Marketing Research. She currently serves as Associate Editor for the Journal of Marketing. She published a book “Enterprises of the Future: A Three-step Approach for Sustainable Business” in 2020, and another book “The logic of Decision” in 2022.

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Tianshu Sun’s research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with Big Data to improve business decisions. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu’s research has received 9 Best Paper Awards (ICIS, CIST, WITS, INFORMS), and has been supported by grants from Adobe and Marketing Science Institute.