2019 CKGSB Marketing Research Forum

Rui (Juliet) Zhu is Professor of Marketing, Director of the ESG and Social Innovation Center, and Member of the Board of Supervisors of the Cheung Kong Education Development Foundation at the Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, Juliet was associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia (BC, Canada) and assistant professor of marketing at Rice University (USA). She received her Ph.D. in Marketing from University of Minnesota in 2003.

Prof. Zhu’s research interests center on behavioral science, social innovation, and brand management. Her research has been published in top journals, such as Science, Journal of Consumer Research, and Journal of Marketing Research. She currently serves as associate editor for the Journal of Marketing. She has published two books, “Enterprises of the Future: A Three-step Approach for Sustainable Business” in 2020, and “Logic of Decision: Behavioral Psychology in Everyday Life” in 2022.

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Sun Tianshu is the Professor of Information Systems and Director of the Center for Technology, Big Data and Digital Transformation at CKGSB. He has been tenured at USC Marshall School of Business, held a joint appointment in Computer Science and been recognized with Robert R. Dockson Named Professorship. 

Tianshu’s research is focused on digital transformation, digital technology, digital platform, and digital economy. His research conducted in collaboration with leading private and public sector organizations addresses how firms and governments can combine data analytics, field experiment, causal inference, machine learning, and economic models to improve business decisions and industry policies. He has worked closely with a variety of organizations including Facebook, Alibaba and Adobe. Many findings from these studies have been implemented by collaborating organizations.

Tianshu received his Bachelor in Physics from Nanjing University, and Master in Physics and PhD in Information Systems from University of Maryland.