2019 CKGSB Marketing Research Forum

  • Date: July 19, 2019 9:00 am
  • Location: Classroom 1, CKGSB Shanghai Campus,Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai上海市闵行区申长路988弄虹桥万科中心5号楼
  • Language: English

About this event

Contact: For further information or any questions please email Ming CHENG at mcheng@ckgsb.edu.cn

Note: All interested marketing faculty and doctoral students are welcome to attend. Lunch, beverages and snacks will be served to all. Marketing faculty members are also invited to join the speakers for dinner. There is no registration fee.

Agenda

9:00-10:00am | How Smartphone Addiction Affects Adolescent Students’ Work Engagement and Psychological Well-being

Juliet Zhu

Cheung Kong Graduate School of Business

10:10-11:10am | Media Platforms’ Content Provision Strategy and Source of Profits

Wilfred Amaldoss

Fuqua School of Business, Duke University

11:20am-12:20pm | A Heuristic Approach to Explore: The Value of Perfect Information

Andrew Ching

Carey Business School, Johns Hopkins University

12:30-13:30pm  | Lunch Break

12:30-13:00pm | Lunch Sharing Field Experiments in the Tech Industry across US and China: Some Observations

Tianshu Sun

Marshall School of Business, University of Southern California

14:00-15:00pm | Prada Bags and Ice-cream Flavors: How Conspicuous Consumption Experiences Shape Consumer Creativity

Ravi Mehta

University of Illinois at Urbana-Champaign

15:15-16:15pm | Estimation of Preference Heterogeneity in Markets with Costly Search

Xiaojing Dong

Santa Clara University & LinkedIn

16:30-17:30pm | Adding a Carrot to a Stick May Backfire: A Randomized Controlled Trial on the Effects of Surcharge Donation

Xiuping Li

National University of Singapore

18:00pm     Dinner | Dinner

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